Liquid Relationship to Possessions

Bardhi, Fleura; Eckhardt, Giana M.; Arnould, Eric J.

doi:10.1086/664037

Cited by 243 publications

(258 citation statements)

References 56 publications

(91 reference statements)

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“…Prior research on identity projects has also focused on the challenges faced by consumers in constructing and maintaining a coherent self-identity in the context of fragmented societies [3,1]. Postmodernist researchers argue that in the face of an overwhelming abundance of identity options, the contemporary consumer abandons the desire for a coherent selfnarrative [20] and instead possesses a multiple sense of self with contradictory identities.…”

Section: The Role Of Consumption In Identity Constructionmentioning

confidence: 99%

“…Cushman [15] sees the contemporary self as a void consumers relentlessly try to fill up by engaging in conspicuous consumption. In response to changing consumer needs, collaborative consumption is emerging as a means of cultivating and managing such coherent self-narratives [3]. However, the Internet and digital technologies influence the means and context of identity construction.…”

Section: The Role Of Consumption In Identity Constructionmentioning

confidence: 99%

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The Impact of Technology-Mediated Consumption on Identity: The case of Airbnb

Festila¹,

Müller²

2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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Section: The Role Of Consumption In Identity Constructionmentioning

confidence: 99%

Section: The Role Of Consumption In Identity Constructionmentioning

confidence: 99%

The Impact of Technology-Mediated Consumption on Identity: The case of Airbnb

Festila¹,

Müller²

2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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“…Or are they rather about being the same as others around you regardless of race and class -identity grounded in conspicuous or inconspicuous collectivism, rather than individualism? Reference groups now more than ever appear to be transnational nomadic tribes (Cayla and Eckhardt, 2008;Bardhi, Eckhardt and Arnould, 2012). Furthermore, it would be a mistake to assume that this is just the domain of the East, or Muslims.…”

Section: Civilised Sedentary Muslim Life -Commoditized Sacred Profanmentioning

confidence: 99%

Islamic marketing – a challenger to the classical marketing canon?

Wilson

Grant

2013

Journal of Islamic Marketing

164

182

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PurposeThe purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm.Design/methodology/approachA phenomenological antipositivist review of key case examples, drawing from 40 years of the authors' collective professional experiences; and field notes investigating approximately 1,000 brand marketing media reports, and 32 in‐depth interviews – as industry active academic practitioners. Supporting this, literature searches covered the fields of marketing, cultural studies, anthropology, contemporary religion, post‐structuralism and natural philosophy.FindingsMarketing is both a concept and lived experience, manifest in the competitive exchange of commoditised thoughts, feelings, actions and objects – between engaged individuals and collectives. For many reasons, Islamic and Brand agendas/imperatives have risen in the consciousness and practises of Muslims and non‐Muslims globally, through social interactions. These have placed Islamic, brand and marketing practises in the spotlight, singularly and collectively. On the surface, many have considered whether Islamic marketing is a truism, a phenomenon, a noumenon, an ideology, or even a paradigm? The paper suggests that it represents a new focal phase “torchbearer”, as a conspicuous and necessary challenger strain towards convention, supporting fit for purpose marketing – just as “green” and “digital” marketing have previously, and continue to do so.Research limitations/implicationsThis is a viewpoint piece, which whilst based upon the experiences of two authors, draws from their varied practitioner‐engaged action research, as collaborators and participants. To this end they adopt a standpoint, which argues for marketing being an applied science, rejecting approaches that encourage academic/practitioner divides.Practical implicationsScholars and practitioners should resist the temptation to study and practice the field with a silo mentality. Marketing is not monolithic, nor is Islamic marketing necessarily a new phenomenon, or discrete sub‐set. Muslims have always engaged in marketing practices – offering symbolic and functional value globally.Originality/valueThe paper presents the following key argument: that Islamic Marketing is (while connected to the Islamic faith, heritage and cultural milieu) most usefully described and analysed as a differentiated wave within marketing activities and consumption, spearheaded currently by Muslims and non‐Muslims alike. And hence that it can be related to other developments in the marketing field, where marketing moves through evolutionary and revolutionary phases of meaning and practice, while grappling with new challenges and channels, in order to maintain its relevance and efficacy.

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“…DVGs have been implicated in the move to assess-based consumption, credited with 40 potential to liberate consumers from the burdens of ownership (Bardhi, Eckhardt, & Arnould, 2012;Belk, 2013Belk, , 2014bRifkin, 2000Rifkin, , 2014Shaefer, Lawson, & Kukar-Kinney, forthcoming) and championed as candidates for communal sharing (Belk, 2010(Belk, , 2013(Belk, , 2014bGiesler, 2006) and short-term access . They are seen to be malleable and vaporous enough to fulfil consumers' functional, situational and 45 identity needs without the responsibilities associated with ownership .…”

Section: Introductionmentioning

confidence: 99%

The relationship between ownership and possession: observations from the context of digital virtual goods

Watkins

Denegri‐Knott

Molesworth

2015

Journal of Marketing Management

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This theoretical article highlights limitations in the current trend towards dichotomizing full ownership and access-based consumption by recognizing a broader, more complex array of 'fragmented' 10 ownership configurations in the context of digital virtual goods (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is 15 assembled, potentially reducing consumers' scope of action relative to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers' continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds 20 upon existing understandings of both ownership and possession, theorizing their often overlooked relation in consumption.ARTICLE HISTORY

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Liquid Relationship to Possessions

Abstract: This is the published version of the paper.This version of the publication may differ from the final published version. Permanent repository link:

Cited by 243 publications

References 56 publications

The Impact of Technology-Mediated Consumption on Identity: The case of Airbnb

The Impact of Technology-Mediated Consumption on Identity: The case of Airbnb

Islamic marketing – a challenger to the classical marketing canon?

The relationship between ownership and possession: observations from the context of digital virtual goods

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