Linking wine culture, identity, tourism and rural development in a denomination of origin territory (NW of Spain)

Álvarez, Elena de Uña; Pérez, Montserrat Villarino

doi:10.6018/turismo.44.404761

Cited by 11 publications

(12 citation statements)

References 39 publications

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“…In the case under analysis, this process of territorial enhancement is a market value resulting from the traditional tourism logic, which means that destinations are still being shaped by emphasizing the quantitative aspects and the strictly economic impacts generated by this industry. However, developing a sustainable tourism model that influences the territory, generating opportunities among the local population and establishing the appropriate synergies between visitors and the local population [115] requires the application of a transversal logic resulting from strategic planning and management of the territory. This is the way to value heritage, cultural and social values so that it generates a distinguishing identity and a proposal of value in itself.…”

Section: Discussionmentioning

confidence: 99%

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

2020

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The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and the region of Somontano, Spain. Methodologically, an analysis of the content on Twitter has been performed, collecting 1377 tweets. The conclusion is that wineries create sentimental and experiential links with the users, avoiding commercial communications. Specifically, Okanagan wineries establish a relevant conversation network on Twitter based on the high percentage of responses, which is 31.3%, but this is not so in the case of Somontano, which is 12.8%. The tourist attractions most used to create a bond are the wine landscape and the gastronomy in the case of both territories. The tourism sustainability variable remains a minor matter in the emission of messages on Twitter.

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Section: Discussionmentioning

confidence: 99%

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

2020

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“…Ungureanu [72], Coros, Pop, and Popa [73] evoked the connection between wine roads and wine tourism in Alba county; Ciopi [74] and Nedelcu et al [75] for Prahova county; and Manilă [76] for Vrancea county. Other national studies associate wine tourism with gastronomy [75,77,78].…”

Section: Research Context: Romanian Vineyards and Wine Tourismmentioning

confidence: 99%

Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?

et al. 2022

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In the last decades, wine tourism (WT) has been a topic of study, especially for researchers from large producer countries. The relationship between wine tourism and rural tourism (RT) has been approached from many angles in the past. Ranking sixth in Europe in having its surface cultivated with vines, Romania is one of the major players in the Old World of wine producers. In Romania, the scientific literature on wine tourism is scarce and has a limited coverage on the subject. The present paper, by its main purpose, raises the curtain of Romanian wine tourism drawing a consumer profile and analyzes the relationship between WT and RT. Through quantitative research with 850 valid wine tourist respondents and a margin of error of 3.36%, we discovered that people who know what wine tourism means are 1.85 times more confident that it will contribute to the development of rural tourism compared to those who know less about the subject. A high number of visits leads to a decrease in the confidence that rural tourism can be developed through wine tourism due to the poor diversification of leisure activities offered by wine cellars and a weak connection between economic activity and local space. In the end, we draw some practical implications for wine cellars. By developing local-based leisure activities, vineyards can contribute to the sustainable development of the local community. Due to the COVID-19 impact on tourism, there are some limitations to our study. Future studies are needed to cover the changes and evolution of this type of tourism.

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“…This includes aspects such as the natural landscape and environment, heritage, cities, architecture, artefacts, vineyards, wineries and wines (Getz 2000;Getz and Brown 2006;Sparks 2007). The sensory enjoyment and pleasure produced by the consumption of wine, as well as by the territories where wine routes are located as the main motivation for wine tourists (Pulpón and Ruiz 2019;De Uña-Álvarez and Villarino-Pérez 2019;Wolikow 2014), make them a more demanding traveller in terms of quality, personalization and differentiation (Alonso and Liu 2012;Carlsen and Boksberger 2015;Fountain 2018, Vasco Santos et al 2019. The research has raised the following questions: Q 1 : Does the territory of La Axarquía have sufficient resources to structure an enotourist offer that benefits its development?…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)

2021

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The certification of Malaga and Ronda wine route, within the model of certified wine routes in Spain, has given a new boost to wine tourism in Malaga. The study focuses on La Axarquía, located on the Eastern Costa del Sol in Southern Spain, which has been a reference point in the wine business since ancient times and has its own identity. This research aims at elaborating a diagnosis of the territory related to the possibilities offered by the area, from the perspective of the heritage resources and services provided by the winemakers outlining two efficient enotourism itineraries that enhance the value of the territory’s resources. The methodology used starts with the study of the territory in order to profile the existing resources, a task that was complemented by the analysis of the documentary sources required in order to understand the peculiarities of the territory. From there, a process of interviews was carried out between April and November 2019 with 100% of the winemakers and around 70% of the territory’s agents. The results of the research are specified in a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, which has allowed evaluating the possibilities of the enotourist development in La Axarquía, which is complemented with a proposal of two possible itineraries that will promote such development of the rural territory. The conclusions convey the possibilities of the territory of a tourist segment which puts its resources to good use and moves forward the deseasonalization and destructuring of tourism in Malaga, especially on the Eastern Costa del Sol, according to criteria of efficiency and profitability with wine as a reference, although it could be applied to other gastronomic and cultural resources linked to the tourist sector in other geographical areas.

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Linking wine culture, identity, tourism and rural development in a denomination of origin territory (NW of Spain)

Cited by 11 publications

References 39 publications

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?

Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)

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