Linking Urban Forests and Urban Tourism: A Case of Savannah, Georgia

Deng, Jinyang; Arano, Kathryn G.; Pierskalla, Chad; McNeel, Joseph F.

doi:10.3727/108354210x12724863327641

Cited by 40 publications

(24 citation statements)

References 20 publications

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“…It should be noted that architectural buildings and green space attributes are still under the "keep up the good work" quadrant, even when judged by the iso-rating line. This finding not only endorses previous studies on urban forests in cities (i.e., historical attractions/architectural buildings and green space were ranked the top two most important attributes for the city in a previous study [75]; pubic squares were ranked the highest in scenic beauty [76]) but reflects the real appeal of tourism attractions in the city. For instance, unique architecture, ornate ironwork, fountains and green squares were among the top motives for people to visit the city [60].…”

Section: Discussionsupporting

confidence: 88%

“…Tourists "have to choose which of the attractions they wish to visit and which to skip" [79] (p. 742) due to time/budget constraints and varying preferences for attributes. Therefore, an urban tourism experience rarely depends on the totality of a city's attributes, but on one or several major attributes [75]. To remain competitive in the tourism market, each tourism destination must have one or several attributes as the core resources and attractors [80] that are distinct and unique from others.…”

Section: Discussionmentioning

confidence: 99%

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Linking Importance–Performance Analysis, Satisfaction, and Loyalty: A Study of Savannah, GA

Deng

Pierskalla

2018

Sustainability

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Importance-performance analysis (IPA) has been widely used to examine the relationship between importance, performance, and overall satisfaction in tourism destinations. IPA implicitly assumes that attribute performance will have little impact on overall satisfaction when stated importance is low. However, this assumption is rarely tested. This study, for the first time, tested this assumption by including attributes in each IPA quadrant into a second-order structural equation model. Results indicate that attributes with lower ratings of importance in the "low priority" and "potential overkill" quadrants do not contribute to overall satisfaction, regardless of performance, while the opposite is true for attributes in the "keep up the good work" quadrant with higher ratings of importance and performance, thus confirming the validity of this assumption. This novel approach allowed us to take a fresh look at an old debate, and the results suggest stated importance may be more useful than previously thought. Theoretical, methodological, and managerial implications are discussed.

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Section: Discussionsupporting

confidence: 88%

Section: Discussionmentioning

confidence: 99%

Linking Importance–Performance Analysis, Satisfaction, and Loyalty: A Study of Savannah, GA

Deng

Pierskalla

2018

Sustainability

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“…As shown, the p value for the model is less than .05, as reported in many other studies (e.g., Chen & Tsai, 2007;Chi & Qu, 2008;Deng et al, 2010;Hsu et al, 2010;Huang & Hsu, 2009). However, other indices perform well with the ratios between χ 2 value over the degree of freedom being 2.1 < 5.0, RMSEA .08 < .10.…”

Section: Structural Equation Modelsupporting

confidence: 64%

Predictions of Participant Satisfaction and Loyalty at the West Virginia University Outdoor Education Center

James¹

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The overall purpose of this study is to develop a sense of understanding into the general visitors of the West Virginia University Outdoor Education Center (WVU OEC). The WVU OEC is a portion of the university outdoor program Adventure West Virginia. This site has a zip line canopy tour, multiple high rope challenge course elements and a variety of ground based teambuilding elements. Participants at the WVU OEC were surveyed in the summer of 2016 to understand their expectations, motivations, satisfactions, and loyalty associated with their one-day experience. These participants have participated in a zip line canopy tour and/or on-site challenge course program. To develop a quantitative instrument for this study, a qualitative pre-survey conducted in the spring of 2016 was used to derive items measuring expectations and motivations specific to the canopy tour and on-site challenge course programs. These items on expectations and motivations were then used, along with other measures, for the full survey conducted in the summer of the year. Data are analyzed in SPSS 22 and AMOS 24. A factor analysis was conducted to obtain latent variables for each measure. These latent variables were then used for further analyses including t-tests (to compare similarities and differences between three pairs of groups-first time users vs. repeaters, males vs. females, and program contacts and program participants), Analysis of Variance (ANOVA, to compare similarities and differences between three activities participatedcanopy tour only, challenge course only, and both), and Structural Equation Modelling (SEM, to examine the relationship between expectations, motivations, satisfaction, and loyalty). It is found that no significant differences exist between first timers and repeaters and between males and females in their expectations, motivations, satisfaction, and loyalty. However, program contacts are found to be more positive than general participants on some items. In addition, significant differences are also found between participants doing canopy tour, challenge course, or both in the same day. Findings from the SEM model include a significant positive relationship between expectations and motivations. Itemized satisfaction (i.e., satisfaction with activities and satisfaction with instructors) has a positive significant relationship to overall satisfaction, which in turn has a significant positive relationship to loyalty. Finally, motivations also have a positive significant indication of overall satisfaction while expectations do not. The findings of this study will be used to help the WVU OEC market to their audience appropriately. They will also serve as a guide for future organizational decisions.

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“…Correspondingly, the standardized estimates computed for the path coefficients between two variables can be interpreted as the amount of change in the standard deviation of one variable (dependent) given one unit of change in the standard deviation of another variable (independent). For example, according to Table 4.7, the coefficient between the dependent variable leisure value and the independent variable knowledge on parks and gardens uses is 0.70, which means that one standard deviation change in this variable corresponds to a 0.70 change in the standard deviation of leisure value (Deng et al, 2010). RMSEA -Root mean square error of approximation.…”

Section: Structural Equation Model (Sem)mentioning

confidence: 99%

“…In general, most studies on visitor attractions were geared towards a specific set of similar attractions, many focused on cultural/heritage attractions (Boyd, 2003;Frost, 2003;Kantaven & Tikkanen, 2006;Kim, Cheng, & O'Leary, 2007;Tian, Crompton, & Witt, 1996), others focused on nature-based attractions (Ballentyne, Packer, & Hughes, 2008;Connell, 2005;Deng, Araño, Pierskalla, & McNeel, 2010), events (Gibson, Willming, & Holdnak, 2003;McHone & Rungeling, 2000;Prentice & Andersen, 2003;Quinn, 2005), while others were very specific on religious sites (Nolan & Nolan, 1992), and disaster and death (Cohen, 2011;Lennon & Foley, 1999;Strange & Kempa, 2003). Studies that have combined groups of attractions for comparison and assessment were primarily aimed at developing a tourism product or identifying a tourism market niche for the city (Bramwell, 1998).…”

Section: Introductionmentioning

confidence: 99%

Relating urban forests and urban tourism: Exploring people's perceptions, preferences and movement in Washington DC

Andrada¹

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Relating urban forests and urban tourism: Exploring people's preferences, perceptions, and movement in Washington DC Rogelio T. Andrada II Exploring the connection between urban forests and urban tourism has not been given much attention in recent investigative efforts. This study is designed to describe, explore and explain the specific elements where these two fields converge. There is no better vehicle to do this than by eliciting data from people, who are collectively, the beneficiaries and clientele of these entities. Therefore, a face-to-face survey, spanning one year, collected data on people's perception, preferences, movement, demographics and trip background in a popular and busy city destination: Washington DC. The survey was conducted at three sites: the U.S. National Arboretum, U.S. Botanic Garden, and the National Mall where two surveyors were assigned to ask respondents to complete a self-administered questionnaire. Data collection was conducted twice a month on weekends from Friday to Sunday, 10AM to 5PM. Each respondent was versed with the objectives of the study and their concerns and questions were addressed while they completed the questionnaire. Data collection yielded 1,146 completed questionnaires out of 3,210 respondents who participated which sets the response rate at 35.7%. Non-response was mainly due to respondents not having time to answer the questionnaire or not having the capability to properly answer the questionnaire because English was not their first language. There are slightly more female respondents than males, almost all of them have college degrees and two-thirds are visitors while the rest are residents. Among the visitors, half are there for leisure and majority are repeat visitors and would stay at least overnight. DEDICATION This dissertation is dedicated to all the people who in one way or another have influenced and helped me through this process. I am most grateful to my family (Rogelio, Catherine, Reinhard, and Rogerine) who nurtured and shaped me into who I am today. I also dedicate this work to all my mentors and colleagues at the College of Forestry and Natural Resources of the University of the Philippines Los Baños who continued sharpening my academic skills not only as a student but also as a teacher and academic.

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Linking Urban Forests and Urban Tourism: A Case of Savannah, Georgia

Cited by 40 publications

References 20 publications

Linking Importance–Performance Analysis, Satisfaction, and Loyalty: A Study of Savannah, GA

Linking Importance–Performance Analysis, Satisfaction, and Loyalty: A Study of Savannah, GA

Predictions of Participant Satisfaction and Loyalty at the West Virginia University Outdoor Education Center

Relating urban forests and urban tourism: Exploring people's perceptions, preferences and movement in Washington DC

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