Linking trust, perceived website quality, privacy protection, gender and online purchase intentions

Afshardost, Mona

doi:10.9790/487x-1346372

Cited by 16 publications

(7 citation statements)

References 47 publications

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“…A highquality website can result in satis ed customers and help turn web browsers into buyers. According to a study (Afshardost, 2013), the point of view of customers about website quality is based on features in a website that meet customers' needs, requirement and attracted to the total excellence of that website. Website design refers to the qualities and appearance of a website that ful ll and meet the expectations of online consumers (Hasanov & Khalid, 2015).…”

Section: Website Designmentioning

confidence: 99%

Determinants of Consumers’ Purchase Intention on Digital Business Model Platform: Evidence from Ethiopia Using Partial Least Square Structural Equation Model (PLS-SEM) Technique

Gelaw¹,

Berhan

Dadi

2023

Preprint

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A digital business model is a way of generating value based on the creation of client advantages using digital technology. The goal of the digital solution is to provide a significant advantage that customers are willing to pay for. For businesses facing digital disruption and digitization, developing digital business models is a crucial responsibility. A global platform for communication, the Internet is rapidly being utilized as a cutting-edge tool for product and service marketing. A competitive threat to conventional retail establishments, online digital market platforms have many benefits over traditional shopping methods. Consumers are quickly embracing internet shopping around the world, and Ethiopia is no exception. Online digital market platform marketers and retailers can further expand their marketing strategies to draw in and keep customers in order to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. Due to the scarcity of published research on the variables influencing Ethiopian consumers' intention to purchase online, there is a conceptual gap in the literature on online digital marketing. By identifying the crucial variables impacting Ethiopian consumers' desire to purchase on online digital market platforms, this study aims to close this conceptual gap in the context of online market platform purchasing. The information was gathered from 100 Ethiopian, Addis Ababa University, final year engineering students using a self-administered 5-point Likert scale questionnaire. The partial least square structural model (PLS-SEM) technique was used to examine the data. The results of this study highlighted five crucial decision-making elements that have an impact on Ethiopian consumers' intention to buy on online digital market platforms including Website Design, Perceived Usefulness, Perceived Ease of Use, Trust, and Subjective Norm. With the use of this information, manufacturers, online marketers, and retailers can create effective market strategies, enhance technology, and make smart marketing choices that will help them gain global competitive advantage.

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Section: Website Designmentioning

confidence: 99%

Determinants of Consumers’ Purchase Intention on Digital Business Model Platform: Evidence from Ethiopia Using Partial Least Square Structural Equation Model (PLS-SEM) Technique

Gelaw¹,

Berhan

Dadi

2023

Preprint

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“…Hal tesebut dapat diartikan bahwa konsumen butuh percaya terhadap suatu merk atau perusahaan sebelum mereka memutuskan untuk bertransaksi atau membeli produk dari perusahaan atau merk tersebut. Hal ini sesuai dengan penelitian dari Sutoyo & Ariyanti (2017) dan penelitian Afshardost & Eshaghi (2013).…”

Section: Tabel 1 Hasil Pengujian Hipotesisunclassified

“…Hal ini dapat diarikan bahwa konsumen tidak ingin melakukan extra effort untuk membeli atau bertransaksi untuk memperoleh sesuatu barang atau jasa yang konsumen inginkan. Hasil ini sesuai dengan penelitian dari Sutoyo & Ariyanti (2017) dan Afshardost & Eshaghi (2013).…”

Section: Tabel 1 Hasil Pengujian Hipotesisunclassified

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Analisis Faktor-faktor yang Mempengaruhi Purchase Intention Konsumen pada Traveloka.com

Sidhi

Johan

2021

JMBK

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The purpose of this research is to analyze correlation between information quality, perceived web security to perceived trust, correlation between convenience, web interface quality to perceived ease of use, and correlation between brand image, perceived trust and perceived ease of use to purchase intention consumer at Traveloka.com. This study is a descriptive research, the sampling technique used in this study is nonprobability sampling by convenience sampling using a quantitative approach by distributing questionnaire to 100 respondents Traveloka’s users in Jakarta, the object of this research is Traveloka.com and data processing techniques using structural equation modeling supported by the SmartPLS program.3.2.8. The results of this study indicate that information quality & perceived web security had a positive effect on the perceived trust. Convenience & web interface quality does not affect the perceived ease of use. Brand image, perceived trust & perceived ease of use had a positive effect on purchase intention. Tujuan dari penelitan ini adalah untuk menganalisis apakah ada pengaruh dari information quality, perceived web security terhadap perceived trust, pengaruh convenience, web interface quality terhadap perceived ease of use, dan pengaruh brand image, perceived trust dan perceived ease of use terhadap purchase intention konsumen di Traveloka.com. Penelitian ini jenisnya adalah penelitian deskriptif, menggunakan teknik pengambilan sampel yang digunakan pada penelitian ini adalah nonprobability sampling, dengan cara convenience sampling menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner sebanyak 100 responden pengguna Traveloka di Jakarta, sementara objek penelitiannya adalah Traveloka.com dan teknik pengolahan data menggunakan pemodelan persamaan struktural yang dibantu oleh program SmartPLS.3.2.8. Hasil penelitian ini menunjukkan bahwa information quality & perceived web security berpengaruh positif terhadap perceived trust. Convenience & web interface quality tidak berpengaruh terhadap perceived ease of use. Brand image, perceived trust & perceived ease of use berpengaruh positif terhadap purchase intention.

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“…Ease of understanding refers to the extent which information is clear with ambiguity and easy to understand (Knight and Burn, 2005;Huang and Benyoucef, 2013). Secureness is the security of payments and ensuring the privacy of any information that is shared by the users (Afshardost et al, 2013). An important risk that organisations need to address is the safety and security of transactions (Alharbi et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

Investigating the construct validity of quality measures influencing online shopping in a South African context

Hung-Joubert

2017

Management &Amp; Marketing

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Linking trust, perceived website quality, privacy protection, gender and online purchase intentions

Cited by 16 publications

References 47 publications

Determinants of Consumers’ Purchase Intention on Digital Business Model Platform: Evidence from Ethiopia Using Partial Least Square Structural Equation Model (PLS-SEM) Technique

Determinants of Consumers’ Purchase Intention on Digital Business Model Platform: Evidence from Ethiopia Using Partial Least Square Structural Equation Model (PLS-SEM) Technique

Analisis Faktor-faktor yang Mempengaruhi Purchase Intention Konsumen pada Traveloka.com

Investigating the construct validity of quality measures influencing online shopping in a South African context

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