Investigating the construct validity of quality measures influencing online shopping in a South African context

Hung-Joubert, Yu-ting

doi:10.1515/mmcks-2017-0023

Cited by 2 publications

(1 citation statement)

References 22 publications

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“…The original model suggests that user beliefs about the quality of the information and system precede technology's actual use (or intention) and overall satisfaction. Actual usage is influenced by satisfaction, and satisfaction is generated through actual technology usage, which ultimately produces individual and organizational impact (Hung-Joubert, 2017). Following the critique received as well as rapid technological changes, DeLone and McLean proposed an updated D and M IS success model, which considered 'service quality' and 'net benefits' (DeLone and McLean, 2003).…”

Section: Updated Delone and Mclean Information Systems (D And M Is) S...mentioning

confidence: 99%

Domestic Tourists’ Perceptions of the Intention to Use Digital Marketing Tools and Platforms

CHAMBOKO-MPOTARINGA¹,

Tichaawa²

2023

GTG

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This study built its premise upon the notion that digital technologies have created new bridges for communication between tourists and marketers. The study aims to determine the influence of domestic tourists’ perceptions on the intention to use digital marketing tools and platforms. Based on the Technology Acceptance Model and the updated DeLone and McLean Information Systems, regression analyses were used to test the hypotheses based on 401 surveys conducted with tourists using self-administered questionnaires. Surveys were selected following a non-probability, convenience procedure and stratified proportional sampling technique. The study findings highlight that perceived usefulness, information quality, system quality, service quality and user satisfaction are significantly related to the intention to use digital marketing tools and platforms. The success of digital marketing strategies employed by tourism marketers depends on tourists’ use and adoption of tourism digital marketing tools and platforms. The study findings have policy and practical implications for policymakers, managers and marketers in developing effective and efficient digital marketing strategies that meet tourists’ needs and expectations.

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Section: Updated Delone and Mclean Information Systems (D And M Is) S...mentioning

confidence: 99%

Domestic Tourists’ Perceptions of the Intention to Use Digital Marketing Tools and Platforms

CHAMBOKO-MPOTARINGA¹,

Tichaawa²

2023

GTG

View full text Add to dashboard Cite

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Influence of retailers’ website system quality factors on online shopping in South Africa

Hung-Joubert

Erdis

2019

African Journal of Science, Technology, Innovation and Developm

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Investigating the construct validity of quality measures influencing online shopping in a South African context

Cited by 2 publications

References 22 publications

Domestic Tourists’ Perceptions of the Intention to Use Digital Marketing Tools and Platforms

Domestic Tourists’ Perceptions of the Intention to Use Digital Marketing Tools and Platforms

Influence of retailers’ website system quality factors on online shopping in South Africa

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