Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail

Klein, Jan F.; Falk, Tomas; Esch, Franz Rudolf; Gloukhovtsev, Alexei

doi:10.1016/j.jbusres.2016.04.172

Cited by 164 publications

(209 citation statements)

References 42 publications

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“…To our knowledge, despite ample research into luxury retail environments and strategies (Dion and Arnould ; Klein et al . ; Lassus and Freire ), there is no research on how luxury retailing can incorporate sustainability into the brand experience: a significant research gap. Further, despite the rise in popularity of luxury experiences, such as travel (Ahn and Pearce ) and gastronomy (Hartmann et al .…”

Section: Research Streamsmentioning

confidence: 99%

“…Engaging in sustainable retail environments may be one way of differentiating luxury stores and engaging with consumers more deeply about sustainability. To our knowledge, despite ample research into luxury retail environments and strategies (Dion and Arnould 2011;Klein et al 2016;Lassus and Freire 2014), there is no research on how luxury retailing can incorporate sustainability into the brand experience: a significant research gap. Further, despite the rise in popularity of luxury experiences, such as travel (Ahn and Pearce 2013) and gastronomy (Hartmann et al 2016), limited research has been conducted into its relationship with sustainability.…”

Section: International and Cross-cultural Issuesmentioning

confidence: 99%

See 1 more Smart Citation

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

183

141

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Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable‐luxury marketing. The paper critically assesses where, how and by whom research on sustainable luxury is being conducted, and it identifies gaps for future investigation. The paper reviews research published between 2007 and 2018 within major peer‐reviewed English‐language scholarly publications in business, marketing, ethics, fashion, food and tourism journals. The research is identified using the keywords sustainable luxury, green luxury, eco‐luxury and organic luxury. Three core themes emerge from this review: (1) consumer concerns and practices; (2) organizational concerns and practices; and (3) international and cross‐cultural issues. The review confirms that research on sustainable luxury is significantly underdeveloped. This paper provides the first critical and comprehensive assessment and categorization of the emergent literature streams on sustainable luxury. The authors argue for a broader, deeper and more critical research agenda on the relationship between sustainability and luxury. Potential avenues for future research on sustainable luxury are proposed, with calls for theoretical and cross‐cultural reflections that tackle broader systemic and institutional issues within the field.

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Section: Research Streamsmentioning

confidence: 99%

Section: International and Cross-cultural Issuesmentioning

confidence: 99%

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

183

141

View full text Add to dashboard Cite

show abstract

“…Past research indicates that delivering brand experiences results in positive consumer outcomes, including stronger brand personality associations, consumer satisfaction and brand loyalty (Brakus et al, ), brand equity (Lin, ), word‐of‐mouth (Klein, Falk, Esch, & Gloukhovtsev, ), brand trust and brand love (C. C. Huang, ). Despite the importance of brand experience, studies on its antecedents are, however, quite rare.…”

Section: Research Background and Hypothesesmentioning

confidence: 99%

Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

Coelho

Bairrada

Coelho

2019

Psychology and Marketing

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Brand experience and brand personality have become two important theoretical constructs in the branding literature. However, research on the antecedents of these two constructs has been focused on intangible brand characteristics and qualities, underestimating the role of functional features. This study aims to overcome this gap by postulating that two key functional brand qualities, quality and innovativeness, help shape brand experience and personality, which, we ultimately predict, contribute to perceived value. Investments in quality and innovation have grown substantially, but how they materialize in benefits for customers and firms remains unclear. Accordingly, this study provides insights into how firms can engender the characteristics of their offer to build brands that are perceived by consumers as generating a valued brand experience and personality. The results from two samples provide broad support to the proposed model. Both brand quality and innovativeness contribute to brand experience and personality. Moreover, we observe that both brand experience and personality relate to perceived value. Finally, we also determined that brand personality and experience partially mediate the relationship between brand innovativeness and quality and perceived value. Hence, these results provide relevant implications for both theory and the practice of brand management.

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“…Samuel et al (2015) mendefinisikan online shopping experience sebagai kondisi pengalaman kognitif dan afektif pelanggan yang dihasilkan dari interaksi pribadi dengan situs website belanja online. Klein et al (2016) mendefinisikan experience atau pengalaman sebagai perasaan atau emosi yang dirasakan oleh konsumen yang didorong oleh rangsangan terkait merek. Berdasarkan pengertian tersebut, maka shopping experience merupakan persepsi, perasaan, dan pemikiran yang dimiliki konsumen ketika melakukan kegiatan belanja terutama melalui media online.…”

Section: Tabel 2 Peta E-commerce Indonesia Kuartal IIIunclassified

“…Pengalaman atau experience adalah variabel terbaik dalam mempengaruhi perilaku (Giantari et al, 2013). Suatu luxury brand berfokus untuk memberikan pengalaman kepada konsumen tujuannya tidak untuk menjual produk, tetapi untuk merangsang word of mouth sehingga mampu melipat gandakan jangkauan merek tersebut dalam target konsumen yang sudah ada maupun yang baru (Klein et al, 2016). Experience dapat diperoleh dengan interaksi konsumen melalui pelayanan, produk, dan pelanggan lain yang hasilnya berupa internal response atau perasaan konsumen dan behavioral response atau perilaku konsumen (Hussein, 2018).…”

Section: Tabel 2 Peta E-commerce Indonesia Kuartal IIIunclassified

PERAN TRUST MEMEDIASI PENGARUH SHOPPING EXPERIENCE TERHADAP POSITIVE WORD OF MOUTH (Studi pada Pengguna Shopee Mobile Shopping di Kota Denpasar)

Agustin

Warmika

2019

EJMUNUD

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This study purpose is to examine the effect of shopping experience on positive word of mouth through trust. The sample in this study was determined by using purposive sampling method. This study took 100 samples of Shopee Mobile Shopping users who have several criteria there are residing in Denpasar City, the last education of SMA / SMK equivalent, and have used Shopee Mobile Shopping as shopping media the last three months. The research data was collected through questionnaires distribution. The data analysis technique that used in this study is path analysis. Based on the data analysis result, found that shopping experience variables had a positive and significant effect on trust in Shopee Mobile Shopping users, shopping experience variables had a positive and significant effect on positive word of mouth in Shopee Mobile Shopping users, and trust variables had a positive and significant effect on positive word of mouth in Shopee Mobile Shopping users in Denpasar City. Keywords: shopping experience; trust; positive word of mouth

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Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail

Cited by 164 publications

References 42 publications

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

PERAN TRUST MEMEDIASI PENGARUH SHOPPING EXPERIENCE TERHADAP POSITIVE WORD OF MOUTH (Studi pada Pengguna Shopee Mobile Shopping di Kota Denpasar)

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