Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

Coelho, Filipe; Bairrada, Cristela Maia; Coelho, Arnaldo

doi:10.1002/mar.21279

Cited by 84 publications

(79 citation statements)

References 103 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The majority of extant research has examined the consequences of brand personality on brand‐related constructs, such as brand equity (Aaker et al, 2004; Freling & Forbes, 2005; Govers & Schoormans, 2005). Coelho et al (2020) stress that prior brand personality research has under‐researched the role of product‐related attributes. Some prior research has examined how product‐related sensory attributes affect brand personality.…”

Section: Conceptual Developmentmentioning

confidence: 99%

What you touch, touches you: The influence of haptic attributes on consumer product impressions

Ranaweera

Martin

Jin

2020

Psychology and Marketing

View full text Add to dashboard Cite

The present research builds upon the touch literature to show that the salience of haptic product attributes related to product surface texture (smooth, rough) and weight (light weight, heavy weight) influence consumer product impressions. We propose that haptic cue congruity across texture and weight drive consumer product impressions depending on a consumer's need for touch (NFT). We show that high autotelic-NFT consumers who touch for sensory pleasure enjoyed the incongruity between smooth texture and heavy weight haptic cues, and consequently showed favorable evaluations towards exciting brands. In contrast, low autotelic-NFT consumers prefer the anticipated match between smooth texture and light weight haptic cues, which conformed to their expectation about the nature of a sophisticated brand personality. Further, we show how the interactive effect of haptic attributes and a consumer's autotelic-NFT on willingness to purchase is mediated by product personality. Implications for theory and practice are discussed.

show abstract

Section: Conceptual Developmentmentioning

confidence: 99%

What you touch, touches you: The influence of haptic attributes on consumer product impressions

Ranaweera

Martin

Jin

2020

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…The contribution of social media marketing in improving the EBE is supported by a few recent studies as well including Zollo et al (2020) and Koay et al (2020). Furthermore, the linkage of brand experience with brand love is also emphasized by very recent studies including Mulyawati et al (2020), Khamwon and Masri (2020), Kumar and Kaushik (2020), Coelho et al (2020), and Singh et al (2020). These studies are giving thoughts that positively perceived SMMAs lead to the favorable EBE, which, in turn, enhances the brand love.…”

Section: Literature Reviewmentioning

confidence: 86%

“…Numerous past studies support the positive contribution of favorable brand experience of consumers towards the BEQ (Altaf et al, 2017; Dwivedi, 2015; Sahin et al, 2011; Xie et al, 2017). A few recent studies including Zollo et al (2020), Coelho et al (2020), Koay et al (2020) also emphasize and support the direct or indirect role of social media marketing in improving the EBE and the mediation caused by brand experience between different characteristics of brand and marketing and BEQ. However, the current literature still lacks efficient explanation of this mediating effect of EBE between SMMAs and BEQ due to the lack of harmony and empirical evidence.…”

Section: Literature Reviewmentioning

confidence: 94%

Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love

Chen

Qasim

2020

J of Consumer Behaviour

View full text Add to dashboard Cite

The present study aims to examine the influence of perceived social media marketing activities (SMMAs) on the consumer‐based brand equity and brand love and to analyze the mediating role of E‐brand experience (EBE) between SMMAs and brand equity and between SMMAs and brand love. The data for the present study is collected from 441 Chinese consumers having exposure to the social media brand page through a structured questionnaire. The data is analyzed through IBM SPSS AMOS 26 by performing structural equation modeling. Results of the present research show that the positively perceived SMMAs have a great potential to enhance the consumer‐based brand equity as well as brand love. Furthermore, it is found that the EBE serves as the significant mediating variable between perceived SMMAs and brand love however, it does not serve as the significant mediating variable between perceived SMMAs and brand equity. The current study is of great significance in theoretical as well as practical terms because it will help researchers, marketers, and policymakers to understand the contribution of social media marketing towards different consumer‐based branding outcomes, for example, brand equity, brand love, and brand experience of Chinese consumers. Hence, the Chinese firms will be able to make better decisions and actions regarding those outcomes.

show abstract

“…Based on the above research on the concept of perceived value, Sweeney and Soutar developed a perceived value measurement scale [12] which includes 19 measures. On this basis, Pura developed a perceptual value model for studying mobile services by adding conditional value (time sufficiency, location proximity, equipment conditions, etc.)…”

Section: Relevant Study On Perceived Value Theorymentioning

confidence: 99%

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

Jiang

Liming

Zhang

et al. 2021

Wireless Communications and Mobile Computing

View full text Add to dashboard Cite

Background. The mode of combining mobile terminals and mobile digital music has gradually entered a bottleneck period while promoting the development of the mobile terminal industry. Proposing personalized solutions for specific groups of people including subhealthy people has become the current direction for the further long-term development of this mode. Understanding the influencing factors that affect subhealthy people’s selection of mobile digital music is an urgent problem that needs to be solved in the development of personalized solutions. Objective. This article analyzes the influencing factors of the purchase intent to buy mobile digital music for subhealthy people and provides suggestions for mobile terminal vendors on how to design personalized solutions for this group of people. Methods. In order to achieve the above goals, this article constructs an influencing factor model based on the theory of perceived value, collects data by means of questionnaires, and uses the method of structural equations to verify the proposed model. Results. The results show that perceived quality, perceived price, social value, and emotional value all have a significant effect on users’ purchase intention. Meanwhile, the conditional value and epistemic value have a negative moderating effect on the relationship between the social value and subhealthy people’s digital music purchase intention but strengthen the positive relationship between the emotional value and subhealthy people’s digital music purchase intention. Conclusions. The analysis shows that mobile terminal vendors should have their own unique attitudes and feelings when designing personalized mobile digital music solutions for subhealthy people, clarify their position, find strategies to improve the experience of subhealthy people, and win the reputation of subhealthy people. Let subhealthy people have a sense of belongingness.

show abstract

Functional brand qualities and perceived value: The mediating role of brand experience and brand personality

Cited by 84 publications

References 103 publications

What you touch, touches you: The influence of haptic attributes on consumer product impressions

What you touch, touches you: The influence of haptic attributes on consumer product impressions

Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love

A Study on the Influencing Factors of Mobile Digital Music Selection in Subhealthy People Based on Perceived Value Theory

Contact Info

Product

Resources

About