Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior

Akbar, Muhammad; Borjali, Ahmad; Asif, Mirza Huzaifa; Siddiqui, Shahid Ali

doi:10.13106/jafeb.2020.vol7.no11.367

Cited by 20 publications

(19 citation statements)

References 58 publications

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“…Profit-making programs seek to compensate individuals for their sacrifices by providing subsidies. Previous research has found that profitmaking strategies can only be successful for a limited amount of time unless they are long-term (Handgraaf et al, 2013;Frederiks et al, 2015;Akbar et al, 2020). As a result, profitmaking solutions may not successfully drive energy-saving behavior (ESB) in the long run.…”

Section: Introductionmentioning

confidence: 99%

Energy Efficiency in the Post-COVID-19 Era: Exploring the Determinants of Energy-Saving Intentions and Behaviors

et al. 2022

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The COVID-19 pandemic has a long-lasting influence on global economies. Households are expected to consume more electricity for their usual routine activities due to mandatory stay-at-home restrictions, resulting in greater energy utilization. The proposed study seeks to investigate the most relevant energy consumption factors amid the COVID-19 pandemic. The study employs a structural equation modeling approach to evaluate the responses from 511 Pakistani residents. Empirical results report a positive and significant association among perceived behavioral control (PBC), perceived environmental concern (PEC), perceived monitory benefits (PMB), and intention to save energy (ISE). Positive anticipated emotions (PAE) is found to be a significant predictor of ISE and energy-saving behavior (ESB). As a step further, we extend the analysis to find the moderating effect of perceived COVID-19 disruptiveness (PCD) between the relationship of ISE and ESB. Results reveal that PCD positively moderates this relationship. Based on research findings, policy implications and future research directions are provided for practitioners, researchers, and academicians to fulfill the country’s energy needs on its way to a future of sustainable development.

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Section: Introductionmentioning

confidence: 99%

Energy Efficiency in the Post-COVID-19 Era: Exploring the Determinants of Energy-Saving Intentions and Behaviors

et al. 2022

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“…studies have investigated the factors that affect post-purchase cognitive dissonance (e.g.,Akbar et al, 2020;Al-Adamat & Al- Adamat, 2019;Keng & Liao, 2013;Kocamaz & Karadeni ż, 2020;Shahin Sharifi & Rahim Esfidani, 2014;Wilkins et al, 2016). However, the effects of future orientation, holistic thinking, and risk perception on post-purchase cognitive dissonance-revealed in this studyhave not been investigated.…”

mentioning

confidence: 77%

“…A significant part of existing literature explores how cognitive dissonance can be measured, managed, or dealt with (e.g., Bawa & Kansal, 2008; Revelle, 2010; Sweeney et al., 2000). Few studies have investigated the factors that affect post‐purchase cognitive dissonance (e.g., Akbar et al., 2020; Al‐Adamat & Al‐Adamat, 2019; Keng & Liao, 2013; Kocamaz & Karadeni̇z, 2020; Shahin Sharifi & Rahim Esfidani, 2014; Wilkins et al., 2016). However, the effects of future orientation, holistic thinking, and risk perception on post‐purchase cognitive dissonance—revealed in this study—have not been investigated.…”

Section: Discussionmentioning

confidence: 99%

“…According to Koller and Salzberger (2012), the impact of cognitive dissonance on consumer behaviour is well‐defined; however, the essence of post‐purchase cognitive dissonance remains unclear. Few studies have examined the antecedents of post‐purchase cognitive dissonance (e.g., Akbar et al., 2020; Al‐Adamat & Al‐Adamat, 2019; Keng & Liao, 2013; Kocamaz & Karadeni̇z, 2020; Shahin Sharifi & Rahim Esfidani, 2014; Wilkins et al., 2016). Recent studies have revealed the effects of sales promotion and emotional brand attachment (Akbar et al., 2020), social support resources, such as family, friends, and significant others (Al‐Adamat & Al‐Adamat, 2019), reference groups, and hedonic consumption tendencies (Kocamaz & Karadeni̇z, 2020).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

“…Few studies have examined the antecedents of post‐purchase cognitive dissonance (e.g., Akbar et al., 2020; Al‐Adamat & Al‐Adamat, 2019; Keng & Liao, 2013; Kocamaz & Karadeni̇z, 2020; Shahin Sharifi & Rahim Esfidani, 2014; Wilkins et al., 2016). Recent studies have revealed the effects of sales promotion and emotional brand attachment (Akbar et al., 2020), social support resources, such as family, friends, and significant others (Al‐Adamat & Al‐Adamat, 2019), reference groups, and hedonic consumption tendencies (Kocamaz & Karadeni̇z, 2020). However, the impacts of future orientation, holistic thinking, and risk perception on post‐purchase cognitive dissonance are not investigated.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

See 2 more Smart Citations

What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness

Özyörük

2021

Int J Consumer Studies

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Buying impulsiveness, tendency for cognitive dissonance, and price consciousness may differ among consumers, primarily because of differences in individuals' time orientation, thinking style, risk perception, and cognitive flexibility. This exploratory hypothesis‐testing study aims to examine whether the cognitive differences in future orientation, holistic thinking, risk perception, and cognitive flexibility of consumers affect buying impulsiveness, tendency for cognitive dissonance, and price consciousness, through hypothesis testing and structural equation modelling. Data were collected face‐to‐face from 414 participants across the two largest cities of Turkey (İstanbul and Ankara) using the convenience sampling method. The findings demonstrate that future orientation, holistic thinking, and risk perception negatively affect buying impulsiveness. The tendency for post‐purchase cognitive dissonance is negatively affected by future orientation and holistic thinking and is positively affected by risk perception. Price consciousness, however, is affected positively by future orientation and negatively by risk perception. In addition, cognitive flexibility, which is also shaped by future orientation and holistic thinking, increases price consciousness and plays a mediating role in the relationship between future orientation and price consciousness.

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Post‐purchase effects of impulse buying: A review and research agenda

Obukhovich,

Sipilä,

Tarkiainen

2023

J of Consumer Behaviour

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Although impulse buying has been studied for decades, prior research mostly focuses on reasons for impulse buying rather than its outcomes. In recent years this trend has changed, due to the emerging sustainability agenda and the attention to impulse buying as one of the main antecedents of overconsumption. However, existing research on the outcomes of impulse buying is currently less systematically synthesised compared to research on the antecedents. Therefore, we present a framework‐based systematic literature review on the outcomes of impulse buying based on 54 articles, drawing on the frameworks of theory, context, characteristics and methods (TCCM) and antecedents–decisions–outcomes (ADO). The results include a review and classification of impulse buying outcomes and their interconnections. This study unpacks the outcomes of impulse buying for consumers, society and business. The review also includes impulse buying antecedents to the extent that they are connected to the outcomes. Furthermore, we derive a conceptual framework of the impulse buying process that reveals the cyclic nature of impulse buying. Based on the findings, recommendations for future research are provided under the prism of theoretical, methodological, contextual, and conceptual development. The review also has implications for businesses and policymakers.

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Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior

Cited by 20 publications

References 58 publications

Energy Efficiency in the Post-COVID-19 Era: Exploring the Determinants of Energy-Saving Intentions and Behaviors

Energy Efficiency in the Post-COVID-19 Era: Exploring the Determinants of Energy-Saving Intentions and Behaviors

What’s going on in my mind? The effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness

Post‐purchase effects of impulse buying: A review and research agenda

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