“…There is a feedback loop in which it is not a question of what comes first -language or culture (as well as in their rudimentary stages) -but in what way culture determines human actions when language is one of the instruments of this process. Therefore, language as a medium of communication does not only shape and direct human actions, but also becomes an instrument for transferring experience, skills, invention, innovation, and enterprise (Bennett, 1998;Bielenia-Grajewska et al, 2017). In the economic dimension, this has special significance, particularly in the context of highly competitive markets in which businesses and companies are forced to seek out new and mastered products and services on a continuous basis.…”