“…Such an explanation would be in contrast to primary cognitive theorizing (Hughes, Barnes-Holmes, & De Houwer, 2011) which postulate that implicit attitudes − as mental representations − should be stable across time and contexts (Bargh, 1999;Devine, 1989;Greenwald & Banaji, 1995;Smith & De Coster, 1999;Wilson et al, 2000). Rather, results from the current study may support the recent assertion that implicit attitudes may be influenced by social and contextual cues (Barden, Maddux, Petty, & Brewer, 2004;BarnesHolmes et al, 2010b;Cullen et al, 2009;Ferguson & Bargh, 2004;Hahn, Judd, Hirsch, & Blair, 2013). Viewing implicit attitudes as adaptive rather than fixed representations may be an important premise for the development of interventions that strive for stigma reduction by addressing both explicitly and implicitly held attitudes.…”