“…In addition, the key concept of eWOM is researched with regard to both the perception of usefulness and the attitude toward the use of a social network as an effective communication channel for the choice of tourism destinations. Specifically, this stream of research focuses on the enjoyment factor, which emphasizes the role of fun provided by the social network, and represents a stronger predictor for consumer attitude and tourism behavior intention (Di Pietro, Di Virgilio, & Pantano, 2012;Phelan, Chen, & Haney, 2013). In our study, we adopt Litvin, Goldsmith, and Pan's (2008, p. 461) eWOM definition, which describes eWOM as "all informal communications directed at consumers through Internet-based technology related to the usage or characteristics of particular goods or services, or their sellers".…”