Lighting Branding:

Abstract

Despite the increasing knowledge about city branding and city identity, there is a fundamental gap in the understanding of city branding among professionals with respect to the relations between Quality of Life (QOL), Economic Improvement Districts (EIDs) and Lighting Branding (LB). This exploratory study is aimed to address this knowledge gap through in-depth interviews with 41 professionals. The results of the study suggest that the strategic potential of LB has positive effects on city nocturnal identity, QOL, and EIDs. In this study, these factors were analysed using ten types of different buildings separately. The findings of the study reveal that attention to the lighting of traditional and old buildings, recreational facilities, commercial buildings, and parks has the greatest effect on city identity. The findings of this research can be applied in planning an urban lighting master plan. The results emphasize the role of LB, lighting architecture, and nocturnal city identity in sustainable development as a determining factor in policy making.

A Historical Review for City Branding: Hyper Competition, Challenges, and Improvement Opportunities

“…A number of scholars have researched city branding, including Acuti et al (2018), Arbab et al (2020), Belabas et al (2020), Berg and Björner (2014), Capone and Lazzeretti (2016), De Jong et al (2016), De Jong and Lu (2022), Entwistle and Rocamora (2006), Gilboa and Jaffe (2021), Gold and Gold (2020), Han et al (2018Han et al ( , 2019, Hassen and Giovanardi (2018), Hospers (2020), Hristova (2019), Jokela (2020), Joo and Seo (2018), Karagiannis and Andrinos (2021), Kasapi and Cela (2017), Kasdi et al (2019), Kavaratzis and Ashworth (2005), Lee and Huang (2022), Lu and De Jong (2019), Ma et al (2020Ma et al ( , 2021, Miftahuddin et al (2021), Mihardja et al (2020), Mohamad et al (2022), Natalia et al (2020), Noori and De Jong (2018), Rinaldi et al (2021), Sabah (2016), Sevin (2014), Shirvani Dastgerdi and De Luca (2019), Teixeira (2020), Tsavdaroglou and Kaika (2022), Vesalon and Crețan (2019), Won et al (2020), Wu (2000), Q. Yang et al (2018), T. Yang et al (2019),…”