“…Understanding the nature of associative thickener interactions and their effects on rheology has been the focus of numerous studies. A vast majority of these studies focused on HEUR (hydrophobically modified, ethoxylated urethanes), [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19] HASE (hydrophobically modified, alkali-swellable emulsions), 1,4,10,11,[19][20][21][22][23][24][25][26] and HMHEC (hydrophobically modified, hydroxyethyl cellulose) 1,4,27-31 associative thickener types. There is very little information available on another class of associative thickeners, HEAT (hydrophobically modified, ethoxylated aminoplast).…”