2000
DOI: 10.1177/095647480001100302
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Lifting the lid off spin

Abstract: Michael Cockerell's BBC TV documentary News from Number Ten aroused great controversy, both before and after its transmission on July 15. Tony Blair and his press secretary Alastair Campbell had given Cockerell unprecedented access to film Number Ten's relatians with the media over the course of four months. Here Cockerell recounts what went on behind the scenes in the making of the documentary.

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Cited by 3 publications
(3 citation statements)
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“…Politicians complain about the dumbing-down of news coverage (Sparks 2000;Ross 2002;Franklin 2004) and that news media's trivializing tendencies contribute to public antipathy towards MPs and the political process more generally (Straw 1999;Oborne 2002;Gill et al 2005). For their part, journalists complain that political marketing and spin often make it difficult to get a straight answer from a politician (Cockerill 2000;Paxman 2002) and that their version of politics-lite is what the public actually want. As we will see later, senior political figures often use their media team as a barrier between themselves and journalistic enquiry.…”
Section: Marking the Dance Card: The Political-journalistic Two-stepmentioning
confidence: 99%
“…Politicians complain about the dumbing-down of news coverage (Sparks 2000;Ross 2002;Franklin 2004) and that news media's trivializing tendencies contribute to public antipathy towards MPs and the political process more generally (Straw 1999;Oborne 2002;Gill et al 2005). For their part, journalists complain that political marketing and spin often make it difficult to get a straight answer from a politician (Cockerill 2000;Paxman 2002) and that their version of politics-lite is what the public actually want. As we will see later, senior political figures often use their media team as a barrier between themselves and journalistic enquiry.…”
Section: Marking the Dance Card: The Political-journalistic Two-stepmentioning
confidence: 99%
“…Contemporary UK political communications are being studied. Cockerell (2000aCockerell ( , 2000bCockerell ( , 2001; Dermody and Scullion (2001);Franklin (1994Franklin ( , 1997Franklin ( , 1998; Gaber (2000); Jones (1995Jones ( , 1997; Lees-Marshment (2001); Lock and Harris (1996); Moloney (2000); Moloney and Colmer (2001); Norris et al (1999); Oborne (1999), and Scammell (1995Scammell ( , 2000aScammell ( , 2000bScammell ( , 2001 In particular, the work of Cockerell, Franklin, Gaber, Lees-Marshment and Scammell set the scene for our thinking in various ways: Cockerell for getting inside government communications units; Franklin as regards the impact on the media of modern political communications; Gaber on news management, and Lees-Marshment and Scammell on political marketing. In particular, attitudes of the political class have been a major focus of Scammell's work.…”
Section: A Systematic Approachmentioning
confidence: 99%
“…research stream that provides a distinct perspective is that of political marketing, which is rooted in Kotler and Levy's (1969) concept of broadening, expanding marketing ideas and paradigms to nonprofit organizations, such as political institutions and campaign organizations. Various authors have applied marketing theory and instruments to the analysis of political institutions, actors, and exchange processes (e.g., Shama, 1976;Harrop, 1990;Perloff and Kinsey, 1992;Franklin, 1994Franklin, , 1997Franklin, , 1998Jones, 1995Jones, , 1997Scammell, 1995Scammell, , 1999Lock and Harris, 1996;Cockerell, 2000Cockerell, , 2001Gaber, 2000;Moloney, 2000;Dermody and Scullion 2001;Lees-Marshment, 2001;Moloney and Colmer, 2001;Schneider, 2004;Lilleker and Lees-Marshment, 2005;Henneberg, 2008;Sherman et al, 2008;Dean, 2009). Yet government communication research still remains largely limited to three general categories.…”
Section: Introductionmentioning
confidence: 99%