“…Therefore, past public affairs research has very much relied on case studies “that illustrate the broad scope of contemporary public affairs practice” (Moss & Tonge, , p. 166) to understand and describe the corporate policy cycle (Schuler, ). Although such illustrative cases often provide a convincing narrative for examples of public affairs (see, e.g., the special issue on case studies in this journal, 2009, Volume 9, Issue 3 or Moss, ) and set the stage for empirical research in terms of surveys (e.g., Murphy, Hogan, & Chari, ), interviews (e.g., Fairbanks, Plowman, & Rawlins, ), content analyses (e.g., Olatunji & Adekunle Akinjogbin, ), focus groups (e.g., Heinze, Schneider, & Ferié, ), or mixed approaches (Marland & Giasson, ), they are not apt to build theory. Instead, to generate theory, an empirical case study approach is needed (Yin, ) that draws from different empirical data sources and analyses.…”