Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty

Wu, Shih-Hao; Huang, Stephen Chi-Tsun; Tsai, Ching-Yi Daphne

doi:10.1007/s11628-021-00475-4

Cited by 5 publications

(8 citation statements)

References 91 publications

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“…One critical focus of relationship marketing is to enhance customer loyalty (Jain, Mogaji, Sharma, & Babbili, 2022;Iskhakova et al, 2016;Thaichon, Frazer, & Weaven, 2022). From alumni-alma mater relationship perspective, alumni loyalty can be described in terms of their repeat purchasing behaviour, favourable attitudinal disposition and commitment to provide material and nonmaterial support to their alma mater (Iskhakova et al, 2016;Wu, Huang, & Tsai, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Financial donations enable Higher Education Institutions (HEIs) to provide students with modern facilities and equipment for teaching and pioneering research. Secondly, loyal alumni are the best ambassadors, offering invaluable marketing and promotion across their personal and professional networks (Jain et al, 2022;Miller, 2013;Wu et al, 2022). Their authentic voices can help to raise the awareness and credibility of their former institutions and their academic programmes in the market.…”

Section: Benefits Of Alumni Loyaltymentioning

confidence: 99%

“…On the other hand, alumni loyalty could also be considered a key determinant of student retention. In this case, loyal alumni usually continue with studies at higher levels in their alma mater (Mansori, Vaz & Ismail, 2014;Wu et al, 2022). As a third benefit, talented alumni have a wealth of experience and skills to share with current students.…”

Section: Benefits Of Alumni Loyaltymentioning

confidence: 99%

“…Loyal alumni donate their valuable time to share their experiences and serve as mentors to prospective and current students (Kilburn, Kilburn & Cates, 2014). In certain cases, alumni tend to offer career support to current students in work placements and help them launch their careers (Jain, Mogaji, Sharma, & Babbili, 2022;Wu, Huang, & Tsai, 2022). These enhance the students' experience and employability and give them that competitive edge in today's tough job market.…”

Section: Benefits Of Alumni Loyaltymentioning

confidence: 99%

“…Researchers persistently argue that alumni recalled the experience of their time as students influences their subsequent loyalty towards their alma-mater (e.g. Farrow & Yuan, 2011;Jain, Mogaji, Sharma, & Babbili, 2022;Weerts, Cabrera & Sanford, 2010;Sung & Yang, 2009;Wu, Huang, & Tsai, 2022). However, the literature on alumni-alma mater relationship is less prevalent in Tanzania and little is known about alumni satisfaction with their undergraduate experience at their collegiate institutions.…”

Section: Introductionmentioning

confidence: 99%

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Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania’s higher education context

Magasi¹,

Bwemelo²

2022

IJRBS

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This study examined the influence of undergraduate experience on alumni loyalty to their alma mater in Tanzania’s higher education context. Specifically, the study sought to examine the extent to which alumni are satisfied with their undergraduate academic and social experiences and the influence thereof on their loyalty towards their former universities or colleges. The study involved a questionnaire survey to collect primary data from a conveniently selected sample of 188 Tanzanians who had bachelor's degrees from various Tanzania universities and colleges. Descriptive statistics using mean values were used to measure the satisfaction level. To estimate the influence of alumni satisfaction with their undergraduate experience on loyalty to their alma mater, Binary Logistic Regression Model was used. Overall, the findings indicate that alumni were satisfied with their undergraduate experience and their time as students. Further, Binary Logistic Regression results indicate that satisfaction with undergraduate experience positively and significantly influences alumni loyalty to their alma mater. It is reasonable to conclude from this evidence, that alumni loyalty can be created, reinforced and retained through favorable students’ experiences. Thus, Tanzania’s Higher Education Institutions (HEIs) should improve their level of students’ experience so as to increase their level of satisfaction and consequently enforce their loyalty. The study adds value in the context of Tanzanian HEIs since it provides a base on how to determine strategies to create, reinforce and maintain alumni loyalty through a favorable student experience.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Benefits Of Alumni Loyaltymentioning

confidence: 99%

Section: Benefits Of Alumni Loyaltymentioning

confidence: 99%

Section: Benefits Of Alumni Loyaltymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania’s higher education context

Magasi¹,

Bwemelo²

2022

IJRBS

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A conceptual framework of employees’ perceived organisational support on student loyalty

Koomson

2022

IRJMS

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PurposeThis article examines the direct influence of employee’s perceived organisational support (POS) on student loyalty (LOY), exploring the indirect roles of total quality management (TQM) and information communication technology adoption (ADT) and moderating roles of government support (GOS) and co-worker support (COS).Design/methodology/approachThe article constructs a research model along with postulations by combining both empirical and theoretical literature in multidisciplinary fields.FindingsThis paper proposes that POS will be positively related to LOY, and this positive relationship will be positively mediated by TQM and ADT jointly and independently. Additionally, GOS and COS will positively moderate between POS and LOY.Research limitations/implicationsThis article offers suggestions for both academics and specialists in higher educational institutions for achieving LOY by applying POS, TQM and ADT as strategic tools. It also highpoints the crucial role of GOS and support from co-workers in achieving LOY. This paper lays the foundation for upcoming scholars to test this research model, empirically, in different higher educational institutions contexts worldwide.Practical implicationsBy valuing contributions, caring about well-being and fulfilling the socio-emotional needs of employees, higher educational institutions stand the chance of achieving LOY via TQM and ADT. Additionally, POS can foster LOY under massive GOS and COS.Originality/valueThe article provides unique understandings into how TQM and ADT connect POS to LOY and how POS relates to LOY under varied levels of GOS and COS. It also highlights the theoretical contributions of the underpinning theories.

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Impact of Global Health scholarship programs in the Faculty of Medicine at Mbarara University of Science and Technology

Tusiimire,

Nakiwala,

Turigye

et al. 2023

Preprint

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Introduction: Since 2011, the Faculty of Medicine at Mbarara University of Science and Technology (MUST) has received several scholarship awards to students in priority health science-related programs. The scholarships are intended to build capacity in health service delivery at Mbarara Regional Referral Hospital (MRRH) and the neighboring communities. We conducted an impact evaluation of the scholarship program ten years since the first cohort of scholars was admitted. Methods A mixed methods cross-sectional design was employed. Past and present scholars were requested to complete an extensive online survey assessing demographics, academic accomplishments, employment status, perceived impacts, and career satisfaction. Qualitative data on scholars’ impacts were collected using open-ended questions in the online tool. For each question, the data were analyzed by deductive thematic content analysis. Results Fifty (50) scholars representing 32.5% responded, of whom 36 (72%) were alumni. Most of the scholars were male (n = 30; 60%). Master of Medicine (n = 29; 58%) and Master of Nursing Science (n = 20; 40%) had the majority of respondents. The scholarship schemes included First Mile (n = 29; 58%), Kayanja (n = 12; 24%), Paiko (n = 5; 10%) and Seed (n = 4; 8%). The majority of the scholarships supported both tuition and research fees (n = 41; 82%), the rest being partial. Career advancement was undertaken by 8 (16%) of the scholars in the form of fellowships (n = 3; 6%), other masters (n = 3; 6%) and PhDs (n = 3; 6%), with some students having attained a combination of these. All scholars belonged to at least one health professional association. Over 88% (n = 32) of the alumni and 28% (n = 4) of the students were employed. The majority of those employed were in the public sector (n = 24; 66.7%), mainly the health sector (n = 18; 50%), academia (n = 14; 38.9) or both (n = 4; 11.1%). All the scholars in employment were based in Uganda. High levels of career satisfaction and self-perception of positive impact were reported. The scholars generally perceived that both the scholarship and the educational program were relevant for their career advancement and had enabled them to make a positive impact in healthcare at the community level. Conclusions MUST scholars reported valuable impacts on their communities via the provision of better-quality healthcare post-training. This reaffirms the value of targeted specialized training of health workers through scholarships and program development and the need for continued scholarship support for future scholars. The findings should act as an impetus to inform relevant improvements and standardization of the scholarship program and educational content by all stakeholders.

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Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty

Cited by 5 publications

References 91 publications

Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania’s higher education context

Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania’s higher education context

A conceptual framework of employees’ perceived organisational support on student loyalty

Impact of Global Health scholarship programs in the Faculty of Medicine at Mbarara University of Science and Technology

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