Librarian Like a Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distant Users

Gall, Dan

doi:10.1080/01930826.2012.707952

Cited by 14 publications

(11 citation statements)

References 3 publications

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“…librarians are the people who know where the information is.'' 11 As an example, Sally Gore has merged the brand of health sciences librarianship with her own personal brand of being an informationist through her various positions at the University of Massachusetts Medical School. In her blog, ''A Librarian by any Other Name'' <http://librarianhats.net/>, she has described how she has used her information skills in her transitions from being the Head of Research and Scholarly Communications to Informationist and Research Librarian to her current position outside of the library as Research Evaluation Analyst at the Center for Clinical and Translational Science.…”

Section: Existing Brandmentioning

confidence: 98%

Personal Branding: Building Your Pathway to Professional Success

Philbrick

Cleveland

2015

Medical Reference Services Quarterly

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Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.

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Section: Existing Brandmentioning

confidence: 98%

Personal Branding: Building Your Pathway to Professional Success

Philbrick

Cleveland

2015

Medical Reference Services Quarterly

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“…There are also reports on promoting specific databases and services such as Henderson et al 's (2009) report on a project to promote the use of the National Library of Medicine Consumer Health Databases, Gall (2010) on promoting services to distance learners, Dugan (2011) on the promotion of business databases to faculty, von Retzlaff (2006) on promoting a library's virtual reference and electronic reserves, Smith (2011) on the marketing of academic library resources and services, and Cerny and Holcomb (2012) on the use of a QR Code Scavenger Hunt (Ihunt) to promote library services to teens. Pulliam and Landry (2011) also report on the use of QR Codes to promote library services.…”

Section: Background On Marketing and Promotional Efforts By Librariesmentioning

confidence: 99%

Promotional strategies for information products and services

Fourie

Ball

2012

Library Hi Tech

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Purpose-Libraries are subscribing to many expensive information products/services available through information aggregator/provider services. It is a concern for them, as well as these services, to get users (also referred to as consumers) to fully exploit the products/services, and especially new and innovative additions and features. Design/methodology/approach-The column will be written against the background of research from Information Behaviour as well as a touch from Marketing as reported in the Library and Information Science (LIS) literature. Findings-To improve the use of information products/services, and especially new products/services and features, libraries, especially academic libraries, as well as information aggregator/provider services, need to address consumers on various levels. In the case of academic libraries, the librarians, faculty members, and students (undergraduate and postgraduate) should be included. To appeal to the seriousness and entertainment facets of the lives of consumers, a variety of targeted competitions and prizes can be used. Originality/value-Although publications have appeared on using innovative methods such as Web 2.0 and collaboration with students to market products/services, we are not aware of articles focusing on competitions and prizes specifically addressed at the serious and entertainment facets of the lives of consumers.

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“…Previous research has identified personal branding as a means to achieve visibility in academia (Noble et al , 2010), accountancy (Vitberg, 2010), librarianship (Gall, 2012) and modelling (Parmentier et al , 2013). Khedher (2014) suggests personal branding is a logical response to an increasingly competitive and uncertain economic climate.…”

Section: Introductionmentioning

confidence: 99%

Developing an authentic personal brand using impression management behaviours

Thompson-Whiteside

Turnbull

Howe-Walsh

2018

QMR

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Purpose-The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. We examine the entrepreneurial marketing (EM) activities undertaken by female entrepreneurs and identify the Impression Management (IM) behaviours and tactics employed. We explore the risks associated with self-promotion to gain a better understanding of how female entrepreneurs market themselves and their businesses. Design/methodology/approach-The study adopts an interpretative phenomenological approach (IPA). Using semi-structured interviews, we explore the experiences of female entrepreneurs as they engage in IM behaviours. The sample is drawn from female entrepreneurs who have small-scale businesses which span a range of specialist service sectors. All participants are engaging in personal branding activities. Participants were recruited via a gatekeeper and invited to take part in the study. Data from eleven female business owners was collected and analysed using IPA. Interview transcripts and field notes were analysed for broad patterns and then initial codes developed which allowed for themes to emerge, with a number of core themes being identified. These core themes are presented, together with verbatim quotes from participants to provide a rich insight into the marketing activities of these female entrepreneurs. Findings-The findings reveal the complex challenges faced by female entrepreneurs as they engage in self-promotion and IM to market their business. Four key themes emerge from the data to explain how female entrepreneurs engage in managing their brand both online and offline: experimental; risk; authenticity and supplication. The study identifies in particular that female entrepreneurs use the tactic of supplication in combination with self-promotion to communicate their brand. Additionally, it was found that female entrepreneurs share their personal fears and weaknesses in an attempt to be seen as authentic and manage the risk associated with self-promotion. Originality/value-We contribute to the EM literature by extending our understanding of the risks associated with self-promotion for female entrepreneurs. The study also contributes to the IM literature by providing a better understanding of IM beyond organisations and applied to an entrepreneurial domain. The study highlights a number of important implications for entrepreneurial practice and policy.

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Librarian Like a Rock Star: Using Your Personal Brand to Promote Your Services and Reach Distant Users

Cited by 14 publications

References 3 publications

Personal Branding: Building Your Pathway to Professional Success

Personal Branding: Building Your Pathway to Professional Success

Promotional strategies for information products and services

Developing an authentic personal brand using impression management behaviours

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