LGBT Tourism: The Competitiveness of the Tourism Destinations Based on Digital Technology

Liberato, Pedro; Liberato, Dália; Abreu, António; Alén, Elisa; Rocha, Álvaro

doi:10.1007/978-3-319-77703-0_27

Cited by 4 publications

(4 citation statements)

References 19 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Studies can investigate how different customer segments respond to various product features and how hospitality and tourism organizations can adapt their products to cater to diverse consumer needs. For example, LGBT consumers often prefer accommodations and destinations that are not only LGBT-friendly but openly market to this segment (Liberato et al , 2018).…”

Section: Future Research Agendamentioning

confidence: 99%

Diversity and inclusion in hospitality and tourism: bridging the gap between employee and customer perspectives

Madera

Yang

et al. 2023

IJCHM

View full text Add to dashboard Cite

Purpose This paper aims to provide a critical reflection on diversity and inclusion research from the hospitality and tourism literature. Design/methodology/approach Through conducting a critical reflection, this paper used a thematic analysis focused on integrating the scholarly literature that has developed separately: one focusing on the human resources perspective and another concentrating on customer behavior. This critical reflection bridges the gap between these two perspectives. Findings The authors develop and offer a research agenda for future research drawing from three areas ripe for future research: human resources management, diversity resistance and marketing. They focus on theory-driven research that has practical applications to make hospitality and tourism more inclusive for both the workforce and consumers. Practical implications Meaningful research must be translated into practice, and by addressing these research gaps, organizations can gain insights into diverse worker and customer experiences and create more effective diversity initiatives. Originality/value The current literature often lacks an integrated approach that bridges the gap between the two reviewed perspectives: the human resources management and marketing perspectives. A holistic understanding of diversity and inclusion is vital, as it recognizes the interconnectedness between employees and customers within the context of the hospitality and tourism sector is important for several reasons.

show abstract

Section: Future Research Agendamentioning

confidence: 99%

Diversity and inclusion in hospitality and tourism: bridging the gap between employee and customer perspectives

Madera

Yang

et al. 2023

IJCHM

View full text Add to dashboard Cite

show abstract

“…Cabe destacar que Jericoacoara (CE), que também faz parte da Rota das Emoções, já está no itinerário LGTBQIA+ do país, tendo sido o evento San Island Wekkend 2020, um festival de música eletrônica e axé voltando para o público LGTBQIA+, designado para acontecer na localidade. Não somente Barra Grande (PI), mas o Delta do Parnaíba como um todo apresenta um déficit na utilização do marketing digital (IBIAPINA; LIMA; PERINOTTO, 2017), o que é especialmente grave no âmbito do turismo LGBTQIA +, tendo em vista que esse tipo de marketing é um dos mais efetivos para o segmento (LIBERATO et al, 2018).…”

Section: Possíveis Soluçõesunclassified

Perspectivas para a exploração do turismo LGBTQIA+ em Barra Grande (PI): desafios e possíveis soluções a partir da literatura científica / Perspectives for the exploration of LGBTQIA+ tourism in Barra Grande (PI): challenges and possible solutions from the scientific literature

Oliveira¹,

Santos²

2021

BJDV

View full text Add to dashboard Cite

A presente pesquisa intentou examinar a relação entre o segmento do turismo LGBTQIA+ e a comunidade de Barra Grande (PI), destino turístico localizado no Norte do Estado do Piauí, no Nordeste brasileiro. O objetivo geral do estudo foi analisar, a partir da literatura científica, como essa comunidade pode se tornar um destino turístico LGBTQIA+ melhor desenvolvido. Os objetivos específicos, por sua vez, envolveram identificar a literatura científica produzida, até o momento, sobre o turismo LGBTQIA+ barragrandense, verificar quais desafios necessitam ser enfrentados para que Barra Grande (PI) obtenha melhor desenvolvimento nesse segmento e, por fim, oferecer soluções para que esses desafios restem superados. Para alcançar citados objetivos, os pesquisadores se serviram da coleta de dados bibliográficos e documentais, com o tratamento do aporte coletado através da análise de conteúdo em três fases, conforme Bardin (2016). Os resultados da pesquisa apontam a ausência ou indisponibilidade de literatura científica que aborde especificamente o tema do turismo LGBTQIA+ em Barra Grande (PI) nas principais bases de dados. Apontam, ainda, que os desafios que necessitam ser enfrentados envolvem a homofobia, problemas de infraestrutura pública, o amadorismo presente nos meios de hospedagem, a falta de investimentos em eventos direcionados para o público LGBTQIA+ e a deficiência no trato com o marketing digital. As soluções, por sua vez, demandam uma série de esforços entre o setor público e o setor privado.

show abstract

“…Application of the programme assumes a free travel of people, goods, capital and services which positively influences business activities thanks to visa-free contact in EU because it has increasing tendency [13]. Technical development of information technologies shows up in new distribution and communication systems [14], which are still more often used during creation, offer and distribution of tourism products [15]. Thanks to these technologies travelling is faster, more affordable and cheaper with accent to flexible access to data and information which ensure for example booking of travels and timeliness of payments of offered products and provided services [16].…”

Section: Literature Reviewmentioning

confidence: 99%

Innovative Alternatives of Marketing Communication and Sales Support of Products and Services

Vaníčková¹,

Budějovice²

2018

3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present

View full text Add to dashboard Cite

This chapter analyses and judges the up-to-date condition of provided products and services for the purpose of innovating existing product according to current trends, potential of given locality and customers preferences which influence attractivity, increase of turnout and amount of profits. The analytic part of the chapter is focused on defining tourism, product of tourism, historical monument objects and services marketing. In the practical part of the chapter there was formulated the analysis of provided basic, special and supplementary services and marketing of services in chosen destination in the Czech Republic through questionnaire survey. Using observing and controlled interviews with employees of the company the satisfaction of staff was monitored and the concept of proposals and recommendations for new service was made. The empirical generalization of knowledge which is described in the final part of the chapter helped to improve current state of provided services and products with the accent of creating innovative proposal of new service in the area of marketing communication and selling support of offered products and services.

show abstract

LGBT Tourism: The Competitiveness of the Tourism Destinations Based on Digital Technology

Cited by 4 publications

References 19 publications

Diversity and inclusion in hospitality and tourism: bridging the gap between employee and customer perspectives

Diversity and inclusion in hospitality and tourism: bridging the gap between employee and customer perspectives

Perspectivas para a exploração do turismo LGBTQIA+ em Barra Grande (PI): desafios e possíveis soluções a partir da literatura científica / Perspectives for the exploration of LGBTQIA+ tourism in Barra Grande (PI): challenges and possible solutions from the scientific literature

Innovative Alternatives of Marketing Communication and Sales Support of Products and Services

Contact Info

Product

Resources

About