“…Despite extensive research, an examination of the literature shows that there is a dearth of research on consumer factors that influence preference for a particular type of information processing (visual versus verbal) within the SNS context. Recent studies have indicated that personality traits show the most promise in predicting and understanding SNS usage differences, given that SNS enables interpersonal interaction (Amichai-Hamburger & Vinitzky, 2010;Chu & Kim, 2011;Correa, Hinsley & De Zuniga, 2010;Hughes, Rowe, Batey & Lee, 2012;Seidman , 2013;Zhong, Hardin & Sun, 2011). By definition, a trait is a distinctive, relatively durable way in which an individual differs from another (Guilford, 1959).…”