Personality and content preferences on social network sites in South Africa

Mwaba, Kelvin; Saini, Yvonne; Abratt, Russell

doi:10.4102/sajbm.v48i4.39

Cited by 2 publications

(4 citation statements)

References 32 publications

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“…In term of information content types, the respondents of this study indicated varied preferences, including both visual and verbal. Apart from utilising different types of content (Mwaba, et al, 2017), it is necessary for the authority to thoroughly understand each content type in term of its usage and influence (Aydin, Uray & Silahtaroglu, 2021). It should also be understood that, strategic social media practices differ, often influenced by the context (Aydin et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

“…The fact that the respondents chose video, written and infographic content indicated preferences for both visual and verbal elements. It should be noted that, types of social media content preference are also influenced by users' personality traits (Mwaba, Saini & Abratt, 2017). Different messages which aim to invoke emotion or to provide mental stimulation may require different types of social media content (Mwaba et al, 2017).…”

Section: Types Of Social Media Content Preferencementioning

confidence: 99%

“…It should be noted that, types of social media content preference are also influenced by users' personality traits (Mwaba, Saini & Abratt, 2017). Different messages which aim to invoke emotion or to provide mental stimulation may require different types of social media content (Mwaba et al, 2017). Hence, it is important for the authority to use variety of content types to ensure the effectiveness of crime prevention information on social media.…”

Section: Types Of Social Media Content Preferencementioning

confidence: 99%

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Understanding Factors Influencing Crime Prevention Information on Social Media

Ismail,

Md Noor,

Ahmad

et al. 2022

Intellectual Discourse

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Social media has transformed policing practices and help to facilitate crime prevention efforts. Despite numerous studies on social media and policing in recent years, not many that focused specifically on source factors of message design and their perceived impact on crime prevention information. This present study aimed to address the gap, by investigating public perceptions toward crime prevention information posted by the Royal Malaysia Police (RMP) on social media. Here, crime prevention information on social media refers to any form of communication related to crime. The study was conducted to provide preliminary insights to our research in crime prevention on social media. A survey was carried out involving 400 active Malaysian users of social media in the age range of 18-34. The findings revealed that, the public’s interest in crime prevention information on social media was primarily motivated by information seeking and sharing. Videos, written texts and infographics were found to be the most preferred social media content. The public in general, perceived police’s crime prevention information on social media positively. Out of the three different factors tested, credibility was found to be the significant predictor that can influence public’s perceived impact of crime prevention information on social media. It was also found that, public perception can influence behavior intention to access and share crime prevention information on social media. This study provided a basis for effective utilization of social media for crime prevention.

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Section: Discussionmentioning

confidence: 99%

Section: Types Of Social Media Content Preferencementioning

confidence: 99%

Section: Types Of Social Media Content Preferencementioning

confidence: 99%

See 1 more Smart Citation

Understanding Factors Influencing Crime Prevention Information on Social Media

Ismail,

Md Noor,

Ahmad

et al. 2022

Intellectual Discourse

View full text Add to dashboard Cite

show abstract

“…This, however, does not imply that visual is more important than verbal. Instead, both visual and verbal elements are equally important, as social media preferences can be influenced by various considerations including personality traits (Mwaba, Saini & Abratt, 2017).…”

Section: Discussionmentioning

confidence: 99%

Understanding Malaysian youth’s social media practices and their attitude towards violent extremism

Ismail,

Jawhar,

Mohd Yusof

et al. 2022

Intellectual Discourse

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The internet is an effective tool for learning, dissemination of information, communication, social networking and electronic commerce, among others. However, the internet, particularly through social media, has also been the source of disinformation, hate speech and the spreading of violent extremist propaganda. The use of social media to spread such information is also apparent in Malaysia. A significant number of those arrested for terror-related activities have been found to use social media to communicate, spread propaganda and recruit supporters and sympathizers. Hence, this study attempted to examine youth’s social media practices and factors that influence their support towards violent extremism on social media. This is particularly important for policy makers and practitioners to develop a more robust strategy in countering the use of social media by violent extremists and terrorists to target youth. To achieve the study aim, an online survey involving 400 respondents was conducted. The findings revealed that, youth liked video content the most, this was followed by written content, infographic and images. Information seeking continues to be an important purpose for using social media. While youth’s attitude towards violent extremism was moderate, this study found that, information or argument quality, perceived usefulness and perceived ease of use were factors that could influence attitude. Considering that social media technology that is constantly changing, it was proposed that, future studies in countering violent extremism to continually look into youth’s social media usage, particularly in understanding different social media platforms, types of content and the message design aspect.

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Personality and content preferences on social network sites in South Africa

Cited by 2 publications

References 32 publications

Understanding Factors Influencing Crime Prevention Information on Social Media

Understanding Factors Influencing Crime Prevention Information on Social Media

Understanding Malaysian youth’s social media practices and their attitude towards violent extremism

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