“…In this first stage, preceding the implementation of a cooperative strategy, the LSP very quickly perceives the usefulness of the relationship for improving its own reputation in the market for logistical services; this reputation will serve to achieve its objective of extending its customer portfolio. The LSP's reputation may rely, among other factors, on the diversity of services offered, the use of new information and communication systems for tracking and tracing (Roussat & Fabbe-Costes, 2000), awards given by professional associations, or the granting of quality standards such as ISO 9000 (Logan, 2000). It should be noted that, according to various works conducted on logistical outsourcing procedures, industrial firms increasingly select LSPs on a perception of their performance and ability to adapt, before examining the price of the services offered (Paché & Sauvage, 2004).…”