Les modèles de livraison lors d’un achat en ligne dans le luxe

Veg-Sala, Nathalie

doi:10.3166/rfg.2019.00371

Cited by 12 publications

(9 citation statements)

References 32 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Internalizing the motivations for luxury consumption through personal and interpersonal considerations allows a better understanding of customer expectations. Recent research by Veg-Sala (2019) proposes to no longer consider only the semantic opposition between personal luxury (luxury for oneself) and interpersonal luxury (luxury for others) but to use the semiotic square to increase the number of consumption patterns from two to four.…”

Section: The Four Motivational Profiles Of Luxury Consumersmentioning

confidence: 99%

“…To understand how luxury consumer expectations can vary with luxury brand websites, we refer to the four motivational profiles of luxury consumers (Veg-Sala, 2019). This framework was based on the literature considering interpersonal luxury (exogenous motivations) and personal (endogenous motivations) (Wiedmann et al , 2009; Ko et al , 2019).…”

Section: Theoretical Framework: the Four Motivational Profiles Of Lux...mentioning

confidence: 99%

“…Considering that the motivations of luxury consumers can also be in the negation of concepts related to the semantic opposition “luxury for oneself - luxury for others,” Veg-Sala (2019) proposes four profiles of luxury consumers based on their motivations (Appendix 1): Consumers with motivations related to luxury for oneself that values pleasure and emotion; it expresses a personal hedonism. Consumers with motivations related to luxury for others that values social distinction; it expresses a desire to be in a higher position than other, to be in a relation of domination. Consumers with motivations related to negation of luxury for others that values intimacy, willingness to keep any luxury products or services purchased for oneself. It stands in opposition to conspicuous luxury. Consumers with motivations related to negation of luxury for oneself that refers to a consumption pattern whose objective is to conform to a group of people buying and consuming luxury.…”

Section: Theoretical Framework: the Four Motivational Profiles Of Lux...mentioning

confidence: 99%

“…These four profiles of luxury consumers based on their motivations have previously been used to better understand delivery expectations in a luxury purchase context (Veg-Sala, 2019) and in understanding teenagers’ ambivalence toward luxury consumption (Veg-Sala, 2022). In each of these research, different trends have been identified according to the profiles of luxury consumers and has thus allowed to deepen the academic knowledge respectively on luxury and online distribution and on the specific targeting of young consumers.…”

Section: Theoretical Framework: the Four Motivational Profiles Of Lux...mentioning

confidence: 99%

“…We mainly focus on personal luxury (luxury for oneself) and interpersonal luxury (luxury for others) that has been widely used in numerous papers to explain luxury consumers’ attitudes and behavior (Grace and Griffin, 2009; Wiedmann et al , 2009; Shukla and Purani, 2012; Dubois and Ordabayeva, 2016; Roux et al , 2017; Amatulli et al , 2019; Ko et al , 2019; Kauppinen-Räisänen et al , 2019) but not for attitudes toward luxury websites. Therefore, we suppose that the four profiles of luxury consumers defined and used in recent research through the semiotic square – based on the semantic oppositions luxury for oneself/luxury for others (Veg-Sala, 2019) – can allow us to better understand how and why differences in luxury consumption motivations affect luxury consumer expectations toward luxury brand websites. We implement a qualitative study based on 42 semi-directive interviews.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Consumers expectations toward luxury brands websites: a qualitative analysis through the lens of personal and interpersonal motivations

Veg-Sala,

Geerts

2023

QMR

View full text Add to dashboard Cite

Purpose Nowadays all luxury brands have their own websites, using them either as a communication and/or distribution tool. However, luxury consumers might still have different perceptions regarding these websites, as it can be seen as a loss of prestige or selectivity. This study aims to have a deeper understanding of luxury consumers’ perceptions of luxury brand websites by identifying a typology and defining the individual characteristics of the groups identified. Design/methodology/approach The research uses the opposition of personal and interpersonal luxury as theoretical framework and the semiotic square based on this semantic opposition. A qualitative analysis based on 42 semi-structured interviews has been conducted. The interviews have been analyzed and subjected to interpretive content analysis. Findings The analysis of the verbatims shows that the consumers’ motivations toward luxury consumption (luxury for self or personal, luxury for others or interpersonal, negation of luxury for self and negation of luxury for others) can explain consumer differences in terms of attitudes toward luxury brand websites. The four classes are characterized according to their positive and negative perceptions of e-commerce and interaction tools used in luxury brands websites and also their expectations. Practical implications This study defines guidelines for managers to develop luxury brand websites that correspond to their target. Originality/value The originality of this study lies in the use of the semiotic square to refine the analysis of luxury consumers’ attitudes and to make more precise contributions. It also relies on using the theory of personal and interpersonal luxury to understand consumers’ expectations toward luxury brands websites.

show abstract

Section: The Four Motivational Profiles Of Luxury Consumersmentioning

confidence: 99%