Les facteurs structurels favorisant l'appropriation d'un ERP : le cas de SAP dans une industrie pétrochimique

Abstract

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The Digitalization of Production Processes : A Priority Condition for the Success of an Efficient Marketing Information System. Case of the Swimwear Anywhere Company

“…In a current global economic context marked by a multiplicity of commercial exchanges and the dominance of new information and communication technologies, the companies located in Morocco are more convinced than ever of the critical importance of investing in the digitalization of production processes, which is growing, especially given the heightened competition exerted by fierce competitors intervening all the time in a constantly changing environment and the permanent concern of these businesses to satisfy the requirements and expectations of their demanding consumers in a faster and more cost effective manner. (1,2) Indeed, the digitization of these processes has become an indisputable reality, especially at a time when we're talking about the fourth industrial revolution, also known as Industry 4.0, a term that first appeared in Germany and also known as "industry of the future," which is characterized by the interconnection and realtime interaction between intelligently automated production systems, marketing information systems, and stakeholders throughout the value chain within the tomorrow's factory and which has as a major objective to achieve the design of products and / or services that are less expensive, innovative, personalized, and efficient, which are able to exactly meet the expectations and needs of customers. (3) These are therefore operational systems guaranteeing permanent communication and collaboration between a machine and a flexible human factor who is no longer obligated as before to repeatedly perform the same tasks and who is likely also through these devices to increase its productivity and thus achieving the production of products and / or services of high quality and at the lowest cost.…”