“…This was studied in relation to the LFV decay h → τ µ in [9,19,34,47,53,70,76,130], and very recently in [134,135]. It could also be linked to the popular b → s [31,48] or b → c [42] anomalies observed in B-meson decays or be a crucial ingredient for lepton-flavored electroweak baryogenesis [80]. In fact, the type-III 2HDM with generic Yukawa couplings has a very rich flavor phenomenology, see [130].…”