“…Variables of competitive advantage that must be had by each company to be able to compete within the world showcase primarily are dominance of innovation, human assets (laborers, supervisors) with quality and work ethic, inventiveness and tall inspiration (Chen & Yuan, 2007); a high level of efficiency and productivity in the production process (Fatimah & Martadistra, 2019;Hilman & Kaliappen, 2015); good quality and quality of goods produced, management systems and functional organizational structure (Wirawan et al, 2019); a high level of entrepreneurship, which is a businessman who is very innovative, creative and has a broad vision about his products and the environment around his business (economic, social, political, etc. ) and how to do it the right way (effective and efficient) in dealing with competition strictly in the global market (Hutahayan, 2020;Kumar et al, 2020;Varadarajan, 2018). Furthermore, from the point of view of the resource-based see methodology emphasizing the significance of assets and capabilities in creating the competitive advantage of the company.…”