“…Few studies currently link responsible behaviour to individual well-being. Other than studies that conceptualise a synergy between sustainability and well-being research (e.g., Barrington-Leigh, 2016;Cook, 2019;Kjell, 2011), the few empirical studies that indicate a relationship between sustainability and well-being have been conducted at a macro level (e.g., Veenhoven, 2004). Such studies connect these phenomena in areas other than tourism (Hall et al, 2015;Jacob et al, 2008;Venhoeven et al, 2020).…”