2008
DOI: 10.1002/jae.984
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Learning and fatigue during choice experiments: a comparison of online and mail survey modes

Abstract: SUMMARYThis study investigates the effect of survey mode on respondent learning and fatigue during repeated choice experiments. Stated preference data are obtained from an experiment concerning high-speed Internet service conducted on samples of mail respondents and online respondents. We identify and estimate aspects of the error components for different subsets of the choice questions, for both mail and online respondents. Results show mail respondents answer questions consistently throughout a series of cho… Show more

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Cited by 154 publications
(93 citation statements)
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“…There are several models which allow for this, including the covariance heterogeneity model (DeShazo and Fermo 2002), the error components model (Hensher et al 2008;Savage and Waldman 2008), modeling Gumbel variance directly by using socio-economic characteristics (Scarpa et al 2003), the heteroskedastic extreme value model (Salisbury and Feinberg 2010), multiplicative errors model (Fosgerau and Bierlaire 2009) and, perhaps most notably, the heteroskedastic MNL model (e.g. Hensher et al 1998;Dellaert et al 1999;Swait and Adamowicz 2001;Caussade and Ortúzar 2005).…”
Section: Methods For Accounting For Information-related Effects On Prmentioning
confidence: 99%
“…There are several models which allow for this, including the covariance heterogeneity model (DeShazo and Fermo 2002), the error components model (Hensher et al 2008;Savage and Waldman 2008), modeling Gumbel variance directly by using socio-economic characteristics (Scarpa et al 2003), the heteroskedastic extreme value model (Salisbury and Feinberg 2010), multiplicative errors model (Fosgerau and Bierlaire 2009) and, perhaps most notably, the heteroskedastic MNL model (e.g. Hensher et al 1998;Dellaert et al 1999;Swait and Adamowicz 2001;Caussade and Ortúzar 2005).…”
Section: Methods For Accounting For Information-related Effects On Prmentioning
confidence: 99%
“…Thus, each respondent faced eight choice sets. We randomized the order of presentation of choice sets to avoid fatigue and learning effects (Savage and Waldman, 2008). Table 1 shows a sample choice set.…”
Section: Experimental Design and Datamentioning
confidence: 99%
“…However, the use of CE to test preference learning, preference stability and choice consistency is limited (e.g. Brazell and Louviere 1998;Dellaert et al 1999;DeShazo and Fermo 2002;Holmes and Boyle 2005;Ladenburg and Olsen 2008;Savage and Waldman 2008;Rose et al 2009). …”
Section: Theoretical Backgroundmentioning
confidence: 99%