Lean Marketing: Application of the Lean Six Sigma to Marketing – Case Study

Sá, José Carlos; Pereira, Manuel Sousa; Almeida, Sérgio

doi:10.1007/978-3-031-04829-6_45

Cited by 1 publication

(1 citation statement)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The Lean Six Sigma philosophy has been increasingly seen as a philosophy that can also bring great benefits to other areas of organizations, beyond the production process. Sá, Pereira and Almeida (2022), applied the Lean Six Sigma philosophy to the marketing area, and also achieved significant gains, with a reduction in response time of 11%, which was very good. Some authors have tried to develop other methodologies to integrate Lean with Six Sigma more easily.…”

Section: Lean Six Sigmamentioning

confidence: 99%

Lean and Six Sigma Philosophies and Organizational Performance: A Study in Portuguese Laboratories

et al. 2023

View full text Add to dashboard Cite

Purpose: This research aimed to make a diagnosis of the implementation of Lean and Six Sigma philosophies in Portuguese laboratories and to evaluate the impact of these philosophies on organizational performance. Methodology/Approach: A quantitative research methodology was used, based on the survey research strategy, and using as data collection instrument an original online questionnaire, validated and distributed to the Portuguese laboratories via email. The sample was composed by 106 laboratories. Descriptive and inferential statistical analysis were applied to the data, using IBM SPSS software. Findings: It was found that most laboratories do not know the Lean Approach and/or Six Sigma philosophies, and their implementation occurred in about one tenth of the sample. The laboratories that implemented the philosophies were found to have a larger number of employees and turnover. Finally, regarding organizational performance it was found to be superior in laboratories that implemented at least one of the philosophies when compared to laboratories that did not implement any Lean and/or Six Sigma philosophy. Research Limitation/Implication: The small sample size, which corresponds to approximately 15% of the population, is the main limitation of the study. Originality/Value of paper: This study is the first diagnosis on the application of Lean and Six Sigma philosophies made in the Portuguese laboratory market, and may provide relevant inputs for decision-making in this context.

show abstract

Section: Lean Six Sigmamentioning

confidence: 99%