“…Executives' environmental awareness is typically categorized into two key dimensions: risk and benefit. Environmental risks may stem from negative environmental impacts, environmental awareness of customers, environmental regulations, and rivals (Cherrafi et al, ; Drake, Kleindorfer, & Van Wassenhove, ; Peng & Liu, ). This study measures it by assessing whether executives take the negative environmental impacts seriously (Qu, Liu, Nayak, & Li, ), attach great importance to customers' attitudes (Dibrell, Craig, & Hansen, ), are very clear of the influence of environmental regulations (Gadenne et al, ), and are very clear of the “best green practice” in their industry (Gadenne et al, ; Qu et al, ).…”