“…Deconstructing culture into its constituent parts is the first and most important stage in helping supply chain partners to understand the significance of differing dimensions on performance outcomes (Baird et al, 2011;Gregory et al, 2009;Prajogo and McDermott, 2011). Equipped with this understanding, firms can make better judgements on the strategic direction of the firm (Prajogo and McDermott, 2011) coupled with staff training and development, and organisational design (Shelton et al, 2002). Whilst, this study is a useful first step in providing a linear relationship between differing cultural elements, future studies could expand and develop these findings by assessing culture over a period of time and adding mediating variables which may impact the supply chain outcomes such as socialisation, relational capital, trust and communication.…”