“Lead has become carbon dioxide”: framing sustainable travel in an age of climate change

Ambivalent about travel mode choice? A qualitative investigation of car user and non-car user attitudes

“…Results supported the theoretical basis of cognitive dissonance (Festinger, 1962) and revealed strategies participants used to answer and justify their responses. In particular, high levels of environmental concern among car users did not feature in our participants' transport decisions, supporting findings reported in previous research (Barr & Prillwitz, 2012;Lorenzoni, Nicholson-Cole, & Whitmarsh, 2007). For example, the study highlighted that participants often relied on social comparisons and low levels of response efficacy, leading to a diffusion of responsibility among drivers.…”