Abstract'Behaviour change' is one of the major concerns for academics and practitioners concerned with tackling climate change. Research amongst tourism geographers has conventionally focussed on the various choices that individuals can make, both before and during their holidays, to reduce environmental footprints, specifically through the use of sustainability criteria. However, whilst there is a developing understanding of the motivations for sustainable tourism practices, there is less appreciation of the relationship tourist practices have to everyday environmental activities in and around the home. This latter issue has been researched extensively by social psychologists and environmental sociologists. Accordingly, the paper will draw upon these two existing bodies of research to argue that a holistic understanding of 'sustainable lifestyles' is needed if effective behavioural change strategies for climate change are to be developed, revealing the complexities of contemporary environmental practices.Using data from a recent British Academy research project, the paper will explore the changing nature of sustainable lifestyles and will demonstrate the relationships between home-and tourism-based environmental practices. The paper will argue that whilst individuals are relatively comfortable with participating in a range of environmental behaviours in and around the home, the transference of these practices to tourism contexts can be problematic. This is particularly the case for highconsumption activities such as low-cost air travel. The paper concludes by arguing that both academics and policy makers need to re-frame their notions of 'sustainable lifestyles', transcending a series of practices and contexts.

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This paper explores some of the limitations of individualistic approaches towards the study and promotion of environmentally sustainable practices within the context of efforts by states to tackle global climate change. Using the example of government attempts to promote sustainable mobility through behavioural shifts amongst citizens in the UK, the paper argues that an overreliance on individualistic approaches poses three major challenges through the ways in which: (1) mobility is intricately entwined with social practices and consumption settings; (2) practices of (un)sustainable mobility are related to the structure and organisation of physical environments; and (3) solutions for sustainable mobility are framed through narrow political lenses that fail to address the potential social transformations needed to tackle climate change. Accordingly, the paper argues that both researchers and policy makers need to revisit the assumptions made concerning the role of individuals and their relationship to underlying sociostructural and political challenges for reducing carbon emissions from transport.

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