Layanan Pesan Pendek untuk Pembangunan Pertanian di Kabupaten Karawang

Abstract

<jats:p>Application of information and communication technology (ICTs)currently has integrated with agricultural development. Information and communication technologies (ICTs) such as mobile phones have been used in rural development activities. LISA is a groundbreaking program that aims to provide an integrated agricultural services include agricultural tips services, the interactive dialogue, and iteration financial services based on mobile phone short message service. The main objective of this study to determine the effectiveness of LISA as agricultural information dissemination media based short message service role in agricultural development. The purposes of the study were 1) to analyze the exposure of LISA user; 2) to analyze the relationship between user characteristics and external factors against LISA’ exposure; 3) to analyze the relationship between LISA exposure against the effectiveness of communication; and 4) to analyze the relationship between interaction with other information sources against the effectiveness of communication. The sample selection method used in the study was multiple stage sampling. The sample included 100 LISA user in Karawang District. The data analysis was carried out using the descriptive correlational analysis and SEMpls. The result showed that the land area cultivated respondent significantly affect LISA’ exposure. External factors do not significantly affect the LISA exposure. LISA exposure significantly affect the effectiveness of communication. Interactions with other information sources does not significantly influence the effectiveness of communication.Keywords: short message service, LISA exposure, the effectiveness of communication</jats:p>

Kinerja Penyuluh Pertanian Dalam Masa Pandemi Covid-19 di Kabupaten Magelang

“…Dalam masa pandemi Covid-19 sekarang ini, peran penting penyuluh pertanian diharapkan terutama dalam menyokong penyediaan bahan pangan. Pemanfaatan perangkat teknologi informasi dan komunikasi dapat digunakan sebagai media untuk kegiatan penyuluhan pertanian dengan didukung oleh komunikasi personal (Wibowo, 2015). Penelitian lain yang senada dilakukan oleh Khasanah et al, (2020), bahwa kegiatan penyuluhan dan pelatihan dalam masa pandemik Covid-19 dapat dilakukan secara online dengan memanfaatkan platform teknologi informasi dan komunikasi, seperti whatsapp, google meet, dan lainnya.…”

Utilization Of Social Media As A Dissemination Media By Agricultural Extension Agents During The Covid-19 Pandemic

“…In their study, Church and de Oliveira [23] stated that WhatsApp has grown in popularity due to its benefits such as it allows sending real-time messages to an individual or groups of friends simultaneously, is low-cost, and maintains privacy. This is also supported by Wibowo [26] who concluded that the use of information technology tools can be used as a medium for agricultural extension activities supported by personal communication.…”