The new red-emitting phosphors of Eu 31 -doped borotungstate Gd 4 B 2 WO 12 were prepared by the high-temperature solid-state reaction. The phosphors were characterized by X-ray powder diffraction technique. The photoluminescence excitation and emission spectra, the fluorescence decay curves and the dependence of luminescence intensity on temperature were investigated. The phosphor can be efficiently excited by near UV light to realize an intense red luminescence (618 nm) corresponding to the electric dipole transition 5 D 0 -7 F 2 of Eu 31 ions. The crystallographic site-occupations of the Eu 31 ions in Eu 4 B 2 WO 12 were investigated by the site-selective excitation and emission spectra, and the fluorescence decay curves in the 5 D 0 -7 F 0 region using a pulsed, tunable, and narrowband dye laser. The concentration quenching of the red luminescence together with the thermal stability were discussed on the base of the Eu 31 site-distributions in Eu 4 B 2 WO 12 host.