We study growth of 1-cocycles of locally compact groups, with values in unitary representations. Discussing the existence of 1-cocycles with linear growth, we obtain the following alternative for a class of amenable groups G containing polycyclic groups and connected amenable Lie groups: either G has no quasi-isometric embedding into a Hilbert space, or G admits a proper cocompact action on some Euclidean space.On the other hand, noting that almost coboundaries (i.e. 1-cocycles approximable by bounded 1-cocycles) have sublinear growth, we discuss the converse, which turns out to hold for amenable groups with "controlled" Følner sequences; for general amenable groups we prove the weaker result that 1-cocycles with sufficiently small growth are almost coboundaries. Besides, we show that there exist, on a-T-menable groups, proper cocycles with arbitrary small growth.