In this paper, the giant tunability of thermal behaviors, i.e., from thermal deterioration to substantial growth, is firmly demonstrated for the vibronic luminescence of Mn 4+ ions in fluoride phosphors. Such peculiar behavior is uncovered to be associated with the thermal excitation of a low-frequency phonon bath, and a theoretical model involving the excitation-wavelength-dependent populations of vibronic levels and the temperaturedependent nonradiative recombination processes is successfully constructed. Two main governing parameters, namely, the thermal activation energy E a and the involved average phonon energy ΔE, are thus determined for the distinct thermal behaviors of Mn 4+ -ion luminescence. This demonstration may pave the way for manipulating the thermal behaviors of vibronic luminescence in solids to some extent.