Language use nowadays in Russian communication

Abstract

This article presents linguistic and communicative transformations in socially significant areas of modern communication in Russia. The authors apply a historical-comparative method as well as diachronic description and interpretation to analyze the processes taking place under the influence of intra- and extra-linguistic factors in various Internet and media genres, such as advertising, business and professional communication. It was found that the fusion of the features of communication and publication, the combination of dialogue and polylogue determine the “clickbait” nature of blogs and make blogging the most influential genre of Internet communication. The growing influence of oral speech and corporate rules in the field of business communication underlies the trend toward agrammatism of phrases. Innovations in the field of advertising manifest themselves on the verbal level of the slogan and its implicit influence on the recipient.

Integrative and Disintegrative Ideologemes in Russian Media-Political Discourse

“…Integrative ideologemes include: великая держава / great power, единый / unified 2 It should be noted that these ideologemes did not correspond to political interests of the national leaders of the CIS countries. For example, post-Soviet discourse ideologeme «нерушимая дружба народов» / «indestructible friendship of nations» was denounced [Klushina 1996: Martínez-Alcalá, et al, 2018] that's why this ideologeme has the low frequency in this group.…”

“…A lot of researches in Russia and abroad are devoted to the political discourse: it is thinking on modern media-political [Budaev 2009;Dunn 1995;Koteyko 2014 et al], the ideological component of political discourse [Erol 1993;Klushina 1996;Malysheva 2009;Robinson 1995;Shevchenko 2017 et al]. We identified 8 key thematic groups of ideologemes (1,658 ideological uses) by collecting and analyzing samples from 281 issues of the newspaper «Izvestia» (1992).…”

Stylistic Dominants Of Internet Communication

“…5.1. The methodology is based on mediastinitis methods Tošović (2018), Klushina (2016), Barysheva (2018), Klushina et al (2019), et al and ideas. The functional-dominant approach (identification of style dominants), usually used in idiostylistics that studies individual style Zolyan (1989), also plays a significant role.…”

“…Current problems of modern media communication are connected with the rapid development of new technologies -artificial intelligence (AI), chatbots and voice assistants in particular, as well as with the considerable expansion and dominance of the Internet environment as a new communicative and stylistic space (Barysheva, 2018;Ivanova & Klushina, 2018;Kaminskaya et al, 2019;Klushina & Ivanova, 2017;Klushina et al, 2019;Mabrook & Singer, 2019;Vakku et al, 2019, etc.). The book under the title "Internet communication as a new speech formation" (Kolokol'tseva & Lutovinova, 2014) was one of the first collective monographs in Russian, which fixed the features of language functioning in Internet communication.…”

Discourse Practices Of Media And Word Order In The Russian Language

“…Researchers note the heterogeneity of modern communication and identify areas that most vividly demonstrate innovations related to the dynamics of modern speech processes. These areas include Internet communication, advertising communication, media language, business communication and professional communication (Klushina et al, 2019). Changes in these discursive practices have a noticeable effect on changes in the language as a whole, in particular on a change in the construction of sentences, which in the future can affect the syntax system.…”