Language Milton-model Analysis in Political Discourse

Abstract

The article is dedicated to the analysis of the verbal influence (also known as suggestion) realization phenomenon in political discourse, which is usually understood as a holistic combined image of the text (be it an advertisement slogan, a political program, a speech, or an interview) itself and the emotions of its recipient and addressee. and is aimed at a a political subject’s (politics, political force, power) influencing a political object (audience, electorate, voter). The political discourse is studied from the standpoint of Psychology, Communicative Linguistics, Sociolinguistics, Speech Acts Theory, Advertisement Theory, PR / GR, Political Linguistics and other related sciences, but it is the involvement of such new methods of studying the linguistic and extralinguistic implementation of suggestion in political discourse, influence being its basic function, that emphasizes the relevance of the work, aimed at studying the manifestations of suggestion in political discourses with the help of NLP’s Milton-model analysis. Contemporary political discourse as an array, which, given the specificity of its functioning in today's information society, is characterized by immanent suggestogenicity is the object of the research; while the essential linguistic features of political discourse as a tool for the realization of its programmed suggestibility are the subject. The factual data of the research is represented by recorded media speeches, political advertisement, political programs and press conference speeches of the politicians heading the governments of Ukraine, USA, France, Spain, Italy, Canada, Germany (about 200 items of each class). The author involves the meta- and Milton-model analysis of the text having been researched and developed in the NLP paradigm in order to isolate the actual linguistic influential patterns (markers of language metamodeling processes, simple, complex and indirect inductions). The linguistic algorithm of Milton-model analysis of political discourses having been researched and visually illustrated with relevant examples combines a complex scientific approach within such multisubstrate science as NLP, and thus it will allow not only to single out dominant strategies of constructing texts and mechanisms of these discourses, but also to highlight the ways to counteract their negative effect, as well as serve in the construction of appropriate planning decisions in the field of optimizing the effectiveness of political communication, emphasized the prospects of the research having been presented in the article, as well as its essential practical value.

Modern Psyops: Communicative Pathogenicity Structure

“…However, it should be noted that, unfortunately, there are currently very few studies of PSYOPS, carried out with the involvement of the latest synthetic scientific directions, within which there would be a comprehensive approach to the analysis of their communicative phenomena (including the psychological, neurophysiological, social, linguistic parameters) which would consider an end-to-end influence of all interactives. To the list of such sciences, firstly, one should include Neurolinguistic Programming, Suggestive Linguistics, Profiling, Spin-Doctoring and others, which will form the theoretical basis of the research, including the newest direction of Spin-Suggestology, presented in the author's previous works, which is aimed at identifying, classifying and neutralizing or minimizing the negative impact of PSYOPS (see 7,8,9,10,11). It should also be noted that the criterion of most PSYOPS classifications is first of all based on their local or purely technical dominance, but the qualification of the actual linguistic component as the information destruction dominant, determining its suggestive specificity, which would enable the identification of pathogenic elements of such information, and thus possibility of reduction, neutralization or at least minimization of its consequences, is usually left out of the frame.…”