Language Management Strategies in Austrian and Slovenian SMEs

Abstract

According to the elan study and a substantial body of previous research, a significant amount of business is being lost in the eu due to a lack of language skills. In our article, we analyse how Austrian and Slovenian small and medium-sized enterprises (smes) adopt language management strategies (lmss). We investigate, by means of a questionnaire sent to Slovenian and Austrian smes, how aware they are of the elan findings, what language strategies they have adopted and whether the knowledge of English is sufficient for their successful business operations on global markets. The findings show that Slovenian exporting smes are not completely aware of the benefits a language management strategy could bring to their business operations on foreign markets. In contrast, Austrian exporting smes are more likely to provide language training for their staff, employ native speakers, and use local agents for their language needs considerably more often, as well as use the services of professional translators and interpreters almost three times more often.

Language Management Strategies and Slovenian SMEs: An Update on Recent Developments

“…According to the report, one in four companies examined in the uk said they had lost business opportunities due to the lack of foreign language skills. Rižnar and Kavčič (2017) and Rižnar and Rybnicek (2017) showed in their 2016 study that 58 of Slovenian smes (and 77 of Austrian smes) believed there is a link between the use of foreign language skills and export performance. 53 of Slovenian and 48 of Austrian smes believed that their investment in language skills has a significant return.…”