Language in globalised interactive business: adaptation vs. standardisation

Ahlfors, Ulla; Fang, Meiqi

doi:10.1504/ijeb.2017.083292

Cited by 4 publications

(3 citation statements)

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“…Concerning multilingual dissemination of corporate information, only 10.3% of the SMEs analyzed had their website translated into at least one language. Despite the numerous studies outlining (Ahlfors and Fang, 2017;Cermak and Smutny, 2017;Chhibber and Chadha, 2020;Clavijo-Olmos, 2018;Gutiérrez-Artacho and Olvera-Lobo, 2017a;Singh et al, 2012), the findings reveal there is a generalized lack of awareness of the benefits of offering a website adapted to several languages and cultures. To this end, the national government has recently developed a plan for strengthening Spanish SMEs in a global, digital, innovative and changing environment which includes among its action lines improving information on services and resources available to foster internationalization (Secretaría General de Industria y de la Pequeña y Mediana Empresa, 2020).…”

Section: Discussionmentioning

confidence: 76%

“…From a theoretical point of view, this article contributes to existing literature on website translation as a tool to foster SME internationalization. While prior research has highlighted the importance of websites as promotion and commercialization tools (Alcaide et al, 2013;Kotler and Armstrong, 2007;Osakwe et al, 2016;Peris-Ortiz et al, 2014) as well as their role in the internationalization process (Ahlfors and Fang, 2017;Cermak and Smutny, 2017;Chhibber and Chadha, 2020;Clavijo-Olmos, 2018;Gutiérrez-Artacho and Olvera-Lobo, 2017a;Singh et al, 2012), this study offers a detailed overview of the internet presence of healthcare SMEs in southern Spain, presenting a considerable expansion of the sample in similar research (Sandoval and Saadi, 2015), and taking into account healthcare, one of the most important and growing economic sectors in Spain.…”

Section: Discussionmentioning

confidence: 99%

“…There is wide research outlining the importance of website translation or localization for business internationalization. For instance, Ahlfors and Fang, (2017) studied the relationship between firm internationalization level in online business and their language strategy. Their findings revealed that language decisions are statistically significant in the geographical expansion of companies and draw attention to the importance of online language strategies for international expansion.…”

Section: Website Translation and Localizationmentioning

confidence: 99%

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Internet Presence and Multilingual Dissemination in Corporate Websites

Rivera-Trigueros

Olvera‐Lobo

2021

Journal of Global Information Management

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The development of Information and Communication Technologies has enabled companies to spread messages globally, allowing them to open new markets and reach international clients. In this sense, the multilingual dissemination of corporate information plays a key role, and, for this purpose, websites are great communication vehicles. The aim of this paper is to offer an overview of the internet presence of SMEs in Andalusia, along with their intention to reach international targets via the multilingual dissemination of corporate information, as well as determining the variables that influence these factors. To meet these objectives, a sample of 1425 SMEs has been analyzed. Results show that 52.3% of the companies evaluated had a website and only 10.3% of them offered their content translated to, at least, one language, and that variables such as company size, area of specialty and location may have an impact on these two aspects. The findings reveal that more research and policies are required to support SMEs in their digitalization and internationalization process.

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Section: Discussionmentioning

confidence: 76%

Section: Discussionmentioning

confidence: 99%

Section: Website Translation and Localizationmentioning

confidence: 99%

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Internet Presence and Multilingual Dissemination in Corporate Websites

Rivera-Trigueros

Olvera‐Lobo

2021

Journal of Global Information Management

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Multilingual Dissemination of Corporate Websites from the Healthcare Sector

Rivera-Trigueros

Díaz-Millón

2022

Marketing and Smart Technologies

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Companies have nowadays numerous opportunities to open new markets and expand their business thanks to globalization and the development of new technologies. Among the resources and tools available, multilingual corporate websites can be great allies for enterprises to reach clients globally at a considerably reduced cost. However, companies, especially small and medium-sized ones, have to face challenges such as language and cultural barriers when starting their internationalization processes. This paper aims to analyze the web presence of Spanish companies from the healthcare sector along with the multilingual dissemination of their corporate information. To this aim, a sample of 385 Spanish companies from the healthcare sector has been analyzed. Results show that there is still a long way to go, as less than a half of the analyzed companies had a website and only 27% of them offered their contents translated into other languages. In addition, correlations are found between the size of the companies and having a corporate website as well as offering its content translated.

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