Language and Tourism in Austria with a Focus on Tyrol

“What the fuck is this for a language, this cannot be Deutsch?” language ideologies, policies, and semiotic practices of a kitchen crew in a hotel restaurant

“…On a regional scale, it is also an important economic factor in that approximately 89% of the work directly related to tourism is provided by regional workers, i.e. food services, carpenters (Kolleritsch 2004 ; WKO 2017 : 8; Dannerer and Franz 2018 : 170). For Dannerer and Franz, “tourism creates and sustains employment” with “nearly every fifth job in Austria [being] related to tourism or the leisure industry” (ibid.).…”

Physical Work, Customer Service, or Teamwork?

“…More likely is that importing workers through a company is an easy, costefficient solution to the local, regional and national labour shortage. While in other parts of Europe the high season is often summer (except in the Alps, see Dannerer and Franz 2018), in Finnish Lapland it is winter, which makes mobility based on seasonal fluctuation possible. v For instance, the Bulgarian company offers housekeeping jobs in hotels for the winter season in Finnish ski resorts and for the summer season in tourist resorts by the Black Sea in Bulgaria.…”

Spanish for Tourism Textbooks: A SWOT Analysis to Determine their Present and Future

“…This popularity of the Spanish language can also be analyzed from the point of view of the growing number of Spanish as a Foreign Language courses available (CASTILLO ARREDONDO; RODRÍGUEZ ZAPATERO; LÓPEZ-GUZMÁN, 2015) both within and outside the borders of Spanish-speaking countries. This tendency to travel to the country where the language is spoken has received the name of "language tourism", and it has been studied and analyzed from different viewpoints (GÓMEZ et al, 2018;IGLESIAS, 2015IGLESIAS, , 2016REDONDO-CARRETERO et al, 2017), in a variety of locations (BARRA; MARCO; CACHERO, 2019;DANNERER;FRANZ, 2018;DROZDZEWSKI, 2011;IGLESIAS et al, 2019), and with several languages (MAUNSELL et al, 2021;ZINGARO;CERVINI, 2021). It could be defined as the type of tourist that visits a city or country to learn a language, that is, a tourist activity undertaken by those travelers (or educational tourists) taking a trip which includes at least an overnight stay in a destination outside their usual place of residence for less than a year and for whom language learning is a primary or secondary part of their trip (IGLESIAS, 2014, p. 10).…”