Derivatives of 5′-phenyl-1,1′:3′,1″-terphenyl-4-carboxylic acid (PTCA), each with 4′-nitro-substituents (2 and 5) have been synthesised and characterised as Langmuir monolayers at the air/water interface. Surface pressure and electric surface potential measurements of the monolayers under a variety of experimental conditions have been made. The presence of the nitro-substituent (in 2 cf 2′) was found to change the sign of the measured surface potential, indicating that the nitro-derivative is oriented with the -NO2 group towards the air side, while the carboxylic group is anchored into the water subphase. Upon introducing two more side phenyl groups into the hydrophobic core of the nitro derivative 2 to give 5, the measured surface potential (and the resulting apparent dipole moment) change sign to positive, indicating the prevalence of the dipolar contribution from the hydrophobic moiety over that of the hydrophilic part of the molecule. Our results show that the contribution of the double layer potential arising from ionisation of the carboxylic group of the investigated molecules is | 0.1 | V.