La Inteligencia Competitiva en los procesos de internacionalización empresarial: Una guía de recursos de información para la empresa española y el periodismo económico

Abstract

RESUMENLa información se ha convertido en un recurso imprescindible para el proceso de toma de decisiones en las empresas, y elemento fundamental en el proceso de Inteligencia Competitiva. La globalización económica y la libre circulación de mercancías, bien sea dentro de estructuras supranacionales o derivados de la firma de Tratados internacionales, han aumentado el número de competidores presentes en los mercados, pero también las oportunidades para acceder a otros mercados internacionales. Este trabajo describe los recursos de información más importantes que puede necesitar una empresa en su acceso a los mercados internacionales, y que proceden tanto de organismos públicos como privados. Palabras clave: España, Inteligencia Competitiva, recursos de información, fuentes abiertas, comercio exterior, medios de comunicación.Competitive Intelligence in business internationalization processes. A information resource guide for the Spanish company and business journalism ABSTRACT Information has become an essential part of any decision making process in a company and also of competitive intelligence. Economic Globalization and free market circulation have increased the number of international competitors. This situation leads to a broaden access to other markets in the world. This work describes the informational private and public resources that a company may need in order to access to any international market.

El Covid-19 y su impacto en la internacionalización de servicios de transporte de carga en Colombia

“…Over time, borders were opened with which growth opportunities arose for emerging economies that managed to have a leading role in the world, as well as companies that saw an alternative to grow (Arroyave, 2012). As described by Muñoz-Cañavate & Fernández-Falero (2015) economic globalization has been developing and this generates changes in the actors operating in the markets a clear example of this is the alteration of economic borders, which makes companies compete internationally.…”

“…For Muñoz-Cañavate & Fernández-Falero (2015) the processes of internationalization of companies must a very varied information as it is: the political and economic situation of the market, the risk of the country, competitors, among other important factors to succeed in the destination market. For this reason, Botero Pinzón (2014) affirms that the process of internationalization of any company starts in the first instance as an exercise of international projection of the organization, that is, the synchronization of all the variables related to its purpose.…”

“…There are different strategies to achieve the internationalization process such as alliances with other companies positioned in different markets, production capacity, innovation and mainly the adaptation of the dynamics of the global business environment (Bahoo, Alon & Paltrinieri, 2020). Another strategy is important is the issue of the selection of markets, where Pineda, Jerónimo, and Carrasco (2012) clarifies that the selection of markets is divided into 3 phases, the first refers to the valuation or preliminary review, consists of identifying the potential markets based on more important macro indicators to be able to meet their goals and for this, there are international organizations that issue information resources on which companies can be based to carry out your internationalization study and make a less risky decision for your business (Muñoz-Cañavate & Fernández-Falero, 2015).…”