La gestión deportiva en Latinoamérica: horizonte epistemológico y perspectivas actuales (Sport management in Latin America: epistemological horizon and current perspectives)

Abstract

En este artículo se presenta un balance de las tendencias y perspectivas actuales de la gestión deportiva en Latinoamérica. Se llevó a cabo una revisión sistemática de los estudios publicados sobre gestión deportiva en la región desde 1990 hasta 2021. Se concluye que hay una ambigüedad en la distinción entre administración deportiva y gestión deportiva. Se plantea una reflexión epistemológica que conduce a pensar que mientras la administración deportiva es una rama de la administración aplicada al campo del deporte; la gestión deportiva es un campo de estudios interdisciplinar más amplio que contiene teorías, métodos y discursos provenientes de las ciencias económicas y sociales, las ciencias del deporte y las ciencias de la educación. La gestión deportiva contiene la administración deportiva, pero no se agota en ella, es más amplia. Ambas tienen la finalidad de planear, organizar, dirigir y controlar los recursos disponibles para cumplir los objetivos de las organizaciones deportivas, pero la gestión deportiva lo hace de forma más holística al incluir herramientas de la administración, pero también de otras áreas de conocimiento. Finalmente, se plantean aplicaciones prácticas de esta disertación en el sector del deportivo, y se proponen futuras líneas de investigación. Palabras clave: gestión, administración, deporte, América Latina, epistemología. Abstract. This paper presents a review of current trends and perspectives of sport management in Latin America. A systematic review of published studies on sport management in the region from 1990 to 2021 was carried out. It is concluded that there is an ambiguity in the distinction between sports administration and sports management. An epistemological reflection is proposed that leads to think that while sport administration is a branch of administration applied to the field of sport, sport management is a broader interdisciplinary field of study that contains theories, methods and discourses from the economic and social sciences, sport sciences and education sciences. Sport management includes sport administration, but is not limited to it; it is broader. Both have the purpose of planning, organizing, executing and controlling the resources available to meet the objectives of sports organizations, but sports management does it in a more holistic way by including tools from administration, but also from other areas of knowledge. Finally, practical applications of this dissertation in the sports sector are presented, and future lines of research are proposed.Key words: management, administration, sport, Latin America, epistemology.

Sport management in the context of criminal liability for corruption

“…Obviously, a certain limitation in the study of problematic issues of criminal liability for corruption crimes in the sports organizations management and poorly studied certain aspects of establishing liability for the specified crimes both at the national and international level levels can be stated despite close attention to the studied issues in the theory and practice of criminal law (Philippou & Hines, 2021;Rozo Rondón et al, 2022). Besides, there is need for a more complex approach to solving issues of criminal liability for corruption in the field of sports organizations management by developing universal measures to counter the most common types of corruption crimes in this field.…”

O impacto do valor da marca na satisfação dos torcedores de futebol no Brasil

“…Currently, due to the high complexity acquired by the sport industry, sport organizations cannot be considered just as simple entities, but as true businesses and brands that need to be managed by well-qualified professionals (Bodet & Séguin, 2021;Rozo, Ramírez, Silva, Castro, & Liévano, 2022). This idea can be understood through a growing number of investigations that consider different brands in the sport brand ecosystem and their important influence on consumer behavior and attitudes over marketing strategies (Baker et al, 2022;Kunkel & Biscaia, 2020).…”

Modelling the structure of the sports management research field using the bertopic approach

“…These changes in the scholarly field and industry have caused the discipline of sports management to grow at an accelerated rate (Ciomaga, 2013;Rozo Rondón et al, 2022). The North American Society for Sports Management (NASSM) has recently defined sports management as "an essential common body of knowledge in sports management that is cross-cutting and relates to management, leadership and organization in sports, behavioral dimensions of sports, ethics in sports management, sports marketing, communication in sports, sports finance, sports economics, sports business in a social context, legal aspects, sports governance, and professional preparation for sports management" (NASSM, 2018).…”