La culture médiatique francophone en Europe et en Amérique du Nord

Requate, Jörg; Goulet, Andrea; Pinson, Guillaume

doi:10.3917/mond1.192.0183

Cited by 2 publications

(1 citation statement)

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“…The media (traditional or new), through journalistic practices (of professionals or amateurs), have always played the role of essential intermediary between people (Bulatova, Kungurova, & Shtukina, 2019;Koreman, Verboord, & Janssen, 2023;Sirois, 2021). They provide, at the strongest need of interaction, the links between individuals (Burger, Thornborrow, & Fitzgerald, 2017), up to creating a media culture (Requate, Goulet, & Pinson, 2019) by making information available in real time. However, the management of new media during the Ebola virus epidemic has given rise to infodemia (a contraction of the words information and epidemic), a phenomenon of misinformation (Gardère, 2021) that disrupts the informational ecosystem through the number, diversity, scale and impacts of the fake news conveyed.…”

Section: Problem Statementmentioning

confidence: 99%

Use of Social Media for Health Communication Campaign in the Management of the Ebola Crisis in Beni-Butembo/DRC

Jean-Paul,

Claude

2023

AJC

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This article answered the question of how social networks were used in the management of the Ebola virus health crisis in Butembo and Beni, in the province of North Kivu, DRC. The main objective was to show that social networks largely contributed to the difficulty of managing the Ebola virus epidemic. Indeed, the use of social media in a society could influence individuals to change their behaviour in a positive or negative way. The case of the management of epidemics prevailing in the last decade, notably Ebola in DRC since 2018 and Corona-19 since 2019, had proven that the use of social media could be the cause of the spread of the epidemic rather than contributing to its eradication. Based on desk research, this qualitative study explored the campaign against the Ebola epidemic from the perspective of a health communication campaign. The study analyzed certain messages from social networks that were at the root of hostile behavior against the existence of the epidemic, which made its management difficult in Butembo and Beni. The study found that social networks had a significant impact on the management of the Ebola epidemic, serving as an effective means of communication to reach a large number of people in real-time. However, stakeholders must become more active and responsible for their lives during epidemics. Health communication is crucial in changing the behavior of stakeholders, and tools of persuasion should be linked to the values and attitudes of the target audiences. Non-frontal communication, where the target is seen as sharing the same goals, is also essential. While individual behavioral changes are necessary, collective movements, politics, and institutions must also be targeted to achieve a more just and sustainable society. The essay provides recommendations to improve health communication during an epidemic such as Ebola.

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