La calidad de los servicios de las empresas de turismo activo en Portugal

Abstract

El turismo de naturaleza es uno de los sectores del turismo que más crece en el mundo. Este tipo de práctica aglutina muchas modalidades y actividades. Por ello, es importante investigar la forma como las empresas expertas en el área del turismo proporcionan los servicios, se identificaron los parámetros y condicionantes que determinan la calidad, proponiendo mejoras en los procedimientos. Se aplicó el cuestionario HEVA (Bento et al., 2017), adaptado de Mediavilla (2010), a 183 empresas de turismo activo portuguesas. Se ha descrito el perfil y opinión de los responsables de las empresas, destacando: el crecimiento del sector en Portugal, la importancia atribuida a instrumentos fiables, capaces de medir la satisfacción de los clientes, el compartir información inherente a la seguridad de los servicios y poseer recursos humanos especializados y motivados, son factores esenciales a la calidad de los servicios prestados por las empresas en el área. Nature Tourism is one of the fastest growing sectors in the tourism area. These activities are carried out in a very particular environment. In this context, it is important to study the way in which expert companies in active tourism area provide their services, they were identified the parameters and constraints which determine the quality of the services they render, and subsequently propose improvements in processes and procedures. In this study, we analyze the portuguese active tourism companies profile (N=183), with the application of the validated HEVA questionnaire (Bento et al., 2017), from the original Mediavilla (2010). Among other results, the study showed the recent growth of this sector in Portugal, the importance of measuring customer satisfaction, sharing security activities information with clients and motivated human resources are essential factors in the quality of services provided by companies in the area.

Intervenção Pedagógica no Desporto de Natureza: Atividades em Tempos de Pandemia Covid19

“…Nature Sports is one of the fastest growing sectors in active tourism area, with many types of activities. In this sense, it is important to investigate the way that specialized companies in the area provide their activities, trying to identify the parameters and constraints that determine the quality, proposing improvements in processes and procedures (Bento, 2017;Mediavilla et al, 2014). In this context, it´s necessary a qualification in the technicians and guides as well as a physical and psychological commitment, on the part of the final customer.…”

“…Sistematizar e adequar as atividades de desporto de natureza, de acordo com a especificidade de cada serviço ou produto, é fundamental para que a intervenção de cada um dos agentes participantes (técnicos/monitores e clientes), possa ser enquadrada e monitorizada de forma segura e eficaz (Bento, 2017). O sucesso deste tipo de atividade, depende da qualidade da experiência vivenciada (Redmond et al, 2010).…”

Experiência Flow em Atividades de Desporto de Natureza na Madeira

“…Brandão, B. (2011) (Alves, 2010;Bento, 2017;Mediavilla et al, 2014). Neste contexto, é necessário uma capacitação e qualificação por parte dos técnicos responsáveis, bem como um compromisso físico e psicológico por parte do cliente final.…”

Trekking Tourism in Spain: Analysis of the Sociodemographic Profile of Trekking Tourists for the Design of Sustainable Tourism Services

“…Active tourism (AT) or adventure tourism is one of the fastest growing sectors of tourism in the world [1]. It is booming, with beach tourism or organized trips becoming increasingly less important, since AT accounts for 2% of world tourism due to the growing need to escape from urban environments, break with everyday life, and experience risk and adrenaline in nature without the need for previous experience.…”

“…Even though several types of research [1,3,9] try to discover the motivations and offers of tourism, nature, and trekking, for the time being, the majority profile of people who carry out this type of tourism, as well as their previous planning and organization [11], is not known.…”