El turismo de naturaleza es uno de los sectores del turismo que más crece en el mundo. Este tipo de práctica aglutina muchas modalidades y actividades. Por ello, es importante investigar la forma como las empresas expertas en el área del turismo proporcionan los servicios, se identificaron los parámetros y condicionantes que determinan la calidad, proponiendo mejoras en los procedimientos. Se aplicó el cuestionario HEVA (Bento et al., 2017), adaptado de Mediavilla (2010), a 183 empresas de turismo activo portuguesas. Se ha descrito el perfil y opinión de los responsables de las empresas, destacando: el crecimiento del sector en Portugal, la importancia atribuida a instrumentos fiables, capaces de medir la satisfacción de los clientes, el compartir información inherente a la seguridad de los servicios y poseer recursos humanos especializados y motivados, son factores esenciales a la calidad de los servicios prestados por las empresas en el área.
Nature Tourism is one of the fastest growing sectors in the tourism area. These activities are carried out in a very particular environment. In this context, it is important to study the way in which expert companies in active tourism area provide their services, they were identified the parameters and constraints which determine the quality of the services they render, and subsequently propose improvements in processes and procedures. In this study, we analyze the portuguese active tourism companies profile (N=183), with the application of the validated HEVA questionnaire (Bento et al., 2017), from the original Mediavilla (2010). Among other results, the study showed the recent growth of this sector in Portugal, the importance of measuring customer satisfaction, sharing security activities information with clients and motivated human resources are essential factors in the quality of services provided by companies in the area.
This article focuses on the impact produced by urban shopping centers and other architectural artifacts of leisure and consumption in its immediate environment. Unlike the current discourse and the media, the author defends the idea that sometimes these objects have a tremendously positive impact on the renewal of contemporary urban space, creating new buildings, improving public space and a substantial increase of existing economic activity.
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