phrase referring to backlash against the expanding influence of market forces in society-preceded the Covid-19 crisis. 2 And academic workers felt the pinch. Educators forced to teach online soon discovered the practical and pedagogical challenges of interacting with students on screens, often from each other's houses. Qualitative researchers had to rethink their fieldwork strategies in a context of mandatory social distancing and weigh the pros and cons of conducting Skype interviews. International conferences were cancelled, postponed, or moved online. These challenges added to the market-related stresses already facing the new (and not so new) generations of scholars, which have seen job opportunities and the terms of employment deteriorate in recent years (ASSH 2018). In the United States, budget cuts at universities following the lockdown led many graduating and soon-to-graduate researchers to consider employment outside of academia, and several top sociology departments froze admissions into their graduate programs. May the current crisis inspire a rethink of traditional structures and foster a more equitable organization of the field.