“…Incremental innovation corresponds to the continuous improvement of existing products, and radical innovation to the creation of new products. Innovation lever (Nordic Council of Ministers, 2006;Buisine et al, 2017, Metz, Burek, Hultgren, Kogan, & Schwartz, 2016: prices, technology, uses and sustainability. After one year of observation and twenty sessions analysed, not having a session with the price lever, we decided not to keep it.…”