“…Given that social movements, formal political actors, corporations, interest groups, and citizens can use social media as a communication tool and means to voice political concerns, digital platforms become an additional forum where projects raising social‐acceptability issues can be debated. The notion of social acceptability has become unavoidable over the last decade when developing projects (Batel, Devine‐Wright, and Tangeland 2013; Cowell, Bristow, and Munday 2011; Fournis and Fortin 2015; Gouvernment of Quebec 2015; Granier 2015; Jobert, Laborgne, and Mimler 2007; Wolsink 2012); it can be conceived of as a collective judgment toward a project that is first and foremost based on citizens’ values regarding its economic, environmental, or social aspects (Yates 2018). In Canada, projects such as wind farms, shale gas, gas terminals, and pipelines have been subjects of sharp contention based on this notion of social acceptability (Batellier and Maillé 2017; Côté 2016; Gendron, Yates, and Motulsky 2016; Pineault 2016).…”